In today’s fast-paced retail environment, having an effective loyalty program is essential for building lasting customer relationships and driving repeat business.

EasyStore Loyalty Program is designed to meet the needs of modern retailers, offering a range of features that boost customer engagement and enhance the shopping experience.

In this blog post, we'll explore how the EasyStore Loyalty Program works, and how it can help merchants integrate online and offline channels to create a seamless, rewarding experience for customers.

Loyalty Program That Keeps Customers

• [Part 1]: What is EasyStore Loyalty Program?
• [Part 2]: How EasyStore Loyalty Program works?
• [Part 3]: 3 Types of Loyalty Program
• [Part 4]: Who should use EasyStore Loyalty Program?
• [Part 5]: How to get started?
• [Part 6]: Tips for a smooth set up
• [Part 7]: Why choose EasyStore Loyalty Program

Part 1: What is EasyStore Loyalty Program?

Give your customers a reason to keep coming back by offering rewards and exclusive perks they can enjoy anytime, anywhere with EasyStore Loyalty Program.

Whether they’re browsing your online store, shopping in-person, or using your app, EasyStore’s Loyalty Program lets them earn points and unlock benefits effortlessly across all your sales channels.

A unified loyalty experience shows customers how much you care by offering them seamless rewards for their continued support. This program strengthens relationships, increases repeat purchases, and encourages long-term brand loyalty.

And it’s all part of EasyStore’s unified commerce solution, unify customer experience across online and offline operations to deliver the kind of experience that keeps customers coming back for more, every time.

Part 2: How EasyStore Loyalty Program works?

To get the most out of the EasyStore Loyalty Program, it’s important to understand its key features and how they can be used to enhance customer retention and satisfaction.

Start by Rewarding Those Ready to Know You

• Welcome Voucher: Encourage first-time buyers with a discount voucher on their initial interaction with your business.
• Voucher and Deal Redemption: Offer exclusive rewards without compromising your profit margins by providing deals that keep customers coming back.
• Cashback Reward: Offer cashback on selected products or after reaching a certain spending threshold, adding value to each purchase.

Recognizing Those Who Return to You

• Digital Membership Card: Customers can easily present their digital customer loyalty cards from their mobile devices when making purchases.
• Phone Number Identification: Customers can quickly verify their membership by providing their phone number, ensuring a smooth checkout experience.
• Email Subscription: Collect customer emails to send personalized offers and updates, keeping your audience engaged.

Celebrating Those Who Choose You

• Member Point Earning Rewards: Set up a point-earning system tailored to different member tiers, rewarding customers for every purchase.
• Member Tiers Benefits: Group your customers into tiers based on their spending habits. Higher tiers unlock better benefits, encouraging them to spend more.
• Exclusive Discounts: Offer discounts that are available only to your most loyal customers, incentivizing repeat purchases.
• Birthday Treats: Surprise your customers with personalized offers or discounts during their birthday month.

Supercharge Loyalty with the EasyStore Shopping App

The Shopping App gives your customers 24/7 access to a curated product catalog and exclusive in-app deals. It also features auto-member detection, pre-saved checkout details, and personalized vouchers, making the shopping experience as smooth as possible.

Customers can use the app both online and in-store, scanning barcodes to add items to wishlists or reorder their favorite products. Every purchase helps them move closer to the next reward tier. With in-app live chat for instant support, customers feel connected and valued, strengthening their relationship with your brand.

Push notifications keep customers engaged with timely updates and personalized offers directly on their mobile devices, enhancing the overall shopping experience.

Part 3: 3 Types of Loyalty Program 

When designing your loyalty program, consider the various types to determine which aligns best with your customer preferences:

• Points-Based Program: Customers earn points for every purchase, which can be redeemed for discounts, vouchers, or free products. This program is purchase-driven, incentivizing frequent transactions. Here's an example of how HisBrew Coffee rewards customers with points for purchased which can be used to convert as discounts. 

• Tier-Based Program: Customers progress through different tiers based on their level of engagement or spending. Each tier unlocks progressively more valuable benefits and rewards, fostering loyalty and incentivizing continued patronage. Here's an example of Tier-Based Reward Program called Beauty Access crafted for skincare lovers by Valent Skin. 

What to consider?

• Loyalty Program Type: Determine which membership type best aligns with your goals. Consider combining elements of each type for a comprehensive and inclusive program.

• Duration and Renewal Criteria: Decide whether your program will be lifetime, quarterly, or yearly, and establish clear criteria for renewal. Transparency is essential to maintain member trust and satisfaction.

• Exclusive Benefits: Offer a diverse range of benefits, such as better reward-exchange rates, vouchers, lifetime discounts, exclusive support, and expedited delivery.

• Engagement Strategies: Make your membership program engaging and interactive by incorporating gamification elements, exclusive events, product launches, and lifestyle-driven content.

Part 4: Who should use EasyStore Loyalty Program? 

EasyStore POS systems are ideal for retailers that see the importance in delivering optimal customer experience, especially for those in the following sectors:

• Fashion: Reward loyal shoppers by tracking their style preferences and offering exclusive discounts on the latest trends. Customers will keep coming back for personalized recommendations and member-only perks.

• Health and Beauty: Strengthen customer loyalty by offering points for repurchasing their favorite products. Send reminders when it’s time to restock, and reward them with special offers tailored to their preferences.

• Home and Living: Encourage customers to return by letting them earn rewards both online and in-store. Offer loyalty points for purchases and invite them back with promotions on complementary products or collections.

• Stationery and Gifts: Delight your customers with personalized offers and discounts based on their past purchases. With the loyalty program, every visit can turn into a rewarding experience, perfect for thoughtful gift-buyers.

• Children and Toys: Keep families coming back by offering rewards for every purchase and recommending new products based on their children’s age and interests. Offer exclusive deals that cater to their growing needs.

• Outdoor: Boost customer retention by rewarding outdoor enthusiasts for their purchases. Use the loyalty program to offer deals on complementary products and send personalized offers for future adventures.

Part 5: How to get started?

Starting with EasyStore POS is simple, even if you're new to it. Here's a step-by-step guide to help you set up:

• Sign Up for an EasyStore Account: Visit EasyStore website and create an account. Some details will be required, including company name, business country, number of outlets, and complimentary business link (eg. brandname.easy.co). 

• Activate Loyalty Program: Once logged in, navigate to the “Customers” section and click on “Membership.” From there, activate the Loyalty Program to unlock exclusive customer rewards.

• Import or Add Customer Data: Add your existing customer data or start collecting new customer details. The system will track loyalty points automatically across all sales channels.

• Configure Earning Rules: Customize how customers earn points—whether through purchases, referrals, or special promotions. Define how customers can redeem points for rewards, like discounts, vouchers, or free gifts. Take it a step further by setting up tiered memberships such as Silver, Gold, and Platinum levels, rewarding your most loyal customers with exclusive benefits, early access, or special discounts.

Part 6: Tips for a smooth set up

• Promote Memberships: Use marketing materials and in-store shoutouts to make customers aware of your loyalty program. Let them know about the benefits they can unlock through memberships. This is key to encouraging signups and increasing engagement.

• Take Advantage of Tutorials: Use EasyStore’s tutorials and help centre guides.

Part 7: Why choose EasyStore Loyalty Program

Your customers can earn and use their member benefits across both online channels and offline stores, reflecting your brand's simple yet truly customer-first approach.

You can drive offline customers to your online channels and bring online customers into your physical stores. This approach wi held improve repeat sales and customer lifetime value, maximizinc the return on your customer acquisition cost (CAC).

Crafting Exceptional Customer Journeys Through Loyalty Programs 

EasyStore Unified Commerce Solution

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

Additional Resources

• EasyStore Loyalty Program: https://www.easystore.co/loyalty-program

• EasyStore Pricing: https://www.easystore.co/pricing

• EasyStore Help Center: https://support.easystore.co/en/category/customers-membership-and-promotions-nj1iu4/

• 10 Step Plan To Achieve Retail Victory: https://blog.easystore.co/your-comprehensive-10-step-plan-for-retail-victory-in-2024