This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Build Trust with Online Shoppers and Boost Sales

COVID-19 accelerated the growth of ecommerce—but it also brought a rise in fraudulent activity. 

According to The Star, over RM5.2 billion was lost to commercial crimes since 2020, with many scams involving fake online sellers disappearing after receiving payment.

As a result, online shoppers have become more cautious and discerning, prioritizing safety and legitimacy before making a purchase.

Consumers Are Getting Smarter

Today’s shoppers know what to look out for. A quick search on Google will tell them to check for:

• An official website

• Reliable contact information

• Verified reviews

• Secure payment methods

This is why building a professional and trustworthy online store is critical. If you're struggling to convert visitors into customers, it's often due to a lack of trust.

Anyone can set up a social media page, but shoppers are more likely to trust a business with a credible website. 

No matter how many ads you run, conversions will drop if your store doesn’t feel secure or legitimate.

Let’s explore what makes an online store trustworthy and how to implement these trust-building elements effectively.

1. Be Transparent and Honest with Customers

Unanswered product questions, hidden pricing, or unclear policies can deter shoppers. 

Avoid uncertainty by displaying detailed and accurate product information on your website—like size charts, materials, care instructions, and pricing.

Example: Jobbie Nut Butter uses high-quality visuals and transparent product details to help customers make informed decisions.

Incorporating images and videos can further build confidence by showing the actual product experience.

Example: Keepsake by GSC provides visuals that help customers visualize their purchases.

Be sure to also clearly outline your company’s policies on returns, shipping, privacy, and payment. 

With EasyStore, you can easily manage these policies and integrate with local shipping providers to automatically send tracking codes to your customers, reducing uncertainty.

2. Be Accessible and Ready to Help

Customer service plays a huge role in trust. Some customers will still have doubts and want direct communication before making a purchase.

Ensure your website includes multiple contact options—email, social media, and a chat feature for instant replies.

Example: Hisbrew Coffee offers convenient chat support to assist customers quickly.

EasyStore lets you add a live chat button that links to WhatsApp, Facebook Messenger, or other platforms of your choice.

3. Showcase Reviews and Testimonials

Social proof is a powerful trust signal. Real customer reviews show that others have purchased and had a positive experience with your brand.

Encourage customers to leave product reviews directly on your store. After a successful purchase, follow up via WhatsApp or email to collect feedback.

With the OnVoard Review plugin in EasyStore, you can automate review requests, making it easier to build trust through authentic testimonials.

4. Ensure a Secure Shopping Experience

Security is a top concern for online shoppers. Even if your brand seems reputable, an unsecured website will immediately drive customers away.

Make sure your store has an SSL certificate—this displays the padlock icon in the browser, signaling that the site is secure. EasyStore provides a free SSL certificate with every store.

Additionally, offer secure and well-known payment options. Payment gateways like iPay88 allow you to accept credit/debit cards and local payment methods such as FPX and GrabPay. For international customers, integrate options like PayPal or Stripe.

Multiple payment options give customers more flexibility and comfort when completing their purchases.

5. Create a Positive First Impression

A polished, user-friendly website reflects your brand's professionalism. In fact, shoppers take only 7 seconds to judge whether they’ll stay on your site.

Invest in good design and a smooth checkout process. 

If you’re not tech-savvy or on a tight budget, you don’t need a developer—EasyStore offers over 40 professional templates and a simple drag-and-drop builder.

It’s a myth that creating a great online store requires deep technical knowledge or high startup costs. With EasyStore, it’s fast, affordable, and beginner-friendly.

Conclusion

Trust is everything in ecommerce. A credible, secure, and user-friendly online store builds confidence, drives conversions, and keeps customers coming back.

If your business lacks a strong online presence, you're missing out on growth opportunities. 

Start building trust today with EasyStore and watch your business grow.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.