This blog was updated on 24 March 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Must-Do Tips for New Sellers to Drive Traffic to Their Online Store

After launching your online store, one of the biggest challenges is driving traffic to it. Before diving into complex marketing strategies, focus on the essential steps that will help you gain initial traction.

1. Set Up a Facebook Page and Sync It with Your Store

Most people use Facebook, making it a powerful platform for promoting your store. Instead of posting promotions on your personal account, create a Facebook business page where you can:

• Build your brand presence

• Engage with potential customers

• Sync your store for easy shopping directly on Facebook

How to create a Facebook business page?

• Log in to your Facebook account

• Click on the settings button and select "Create a Page"

• Follow the prompts to set up your business profile

2. Invite Friends and Family to Share

Your friends and family may not be your main customers, but they can help spread the word. Instead of asking them to buy your products, ask them to share your business on social media or via word of mouth.

To encourage them, offer a small incentive, such as a free product sample or a special discount for every referral. This will help expand your reach without spending on ads.

3. Ensure Your Store is Mobile-Friendly

A mobile-friendly website is essential, as mobile traffic has surpassed desktop traffic. If your website isn’t optimized for mobile, visitors are likely to leave immediately.

Platforms like EasyStore offer built-in mobile-friendly designs, ensuring your store is accessible on all devices.

How much does a mobile-ready store cost?With EasyStore’s Basic Plan (RM199/month), you get a fully functional, mobile-optimized online store.

4. Build an Email and WhatsApp Contact List

Don’t underestimate the power of email and messaging apps for marketing. Start building your own email list with tools like MailChimp, allowing you to send promotional emails to potential customers.

Additionally, leverage WhatsApp, which is widely used in Malaysia. Make it easy for visitors to share your products with their friends via WhatsApp with one-click sharing on your website.

5. Collaborate with Bloggers and Social Influencers

Influencers and bloggers have loyal followers who trust their recommendations. Partnering with them can help promote your store and build credibility.

How to collaborate:

• Identify influencers who have an audience similar to your target market

• Send them free products for review

• Offer promo codes that they can share with their followers

They can promote your brand through blog posts, social media, or even YouTube reviews, bringing in new potential customers.

Driving traffic to your online store takes time, effort, and strategy. These 5 essential steps will help you gain initial visibility and grow your business. Stay consistent, keep learning, and don’t give up—success in e-commerce is a long-term game.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.