This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How UGC and Influencer Marketing Fuel Sales Growth: Insights from BFM, EasyStore, and Cult Creative

EasyStore is proud to be featured in the latest episode of Marketing Mojo on BFM, where the conversation centers on the impact of User-Generated Content (UGC) and influencer collaborations on sales and brand engagement.

In this episode, Roshan Kanesan is joined by Shermaine Wong, CEO and Co-Founder of Cult Creative, and Soh Yien Yee, Chief Relationship Officer at EasyStore. Together, they unpack how UGC—content created by customers—has become a powerful marketing tool for modern businesses.

The discussion highlights how UGC fosters trust, increases visibility, and provides valuable insights into customer behavior, making it a key strategy for brands that want to grow authentically and cost-effectively.

They also emphasize the importance of collaborating with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs).

These partnerships allow brands to expand their reach and strengthen credibility through voices that resonate with target audiences.

Explore UGC Strategies at Retail Summit Asia 2024

Retail Summit Asia 2024, hosted by EasyStore, is the ultimate event for retailers. 

It brings together the industry’s most innovative minds to explore the future of commerce through transformative trends, technologies, and strategies.

For brands looking to harness the power of UGC, don’t miss Cult Creative’s breakout room session led by Dulya Wijeratne, Head of Client Success at Cult Creative. 

With a strong track record in social media marketing and business development, Dulya has spearheaded impactful influencer campaigns for over 40 brands, including Pavilion Group and HSBC, across markets in Singapore, Australia, and the U.S.

Key Insights From Cult Creative’s Session:

• What is UGC and why it matters: Learn how to tap into content created by real customers and use it to turn them into loyal brand advocates.

• Crafting a strong UGC campaign: Understand the essential components of an effective brief to generate compelling, on-brand content.

• Audience understanding through content: Discover how to define and reach your target persona using the right types of content and messaging.

Retail Summit Asia is more than just a conference—it's a platform for businesses of all sizes to align their strategies with the future of unified commerce.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.