This blog was updated on 16 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Merchandisers Should Leverage Influencer Marketing

If you have nieces, nephews, or kids born in the 2000s, chances are they grew up glued to an iPad or a touchscreen device — mostly watching YouTube. 

In fact, YouTube, Instagram, and TikTok have become so popular that Entrepreneur magazine once reported, “Millennials spend at least 2 hours a day scrolling through their social media.”

What does this mean for merchandisers?

These kids are now your target customers. 

Their attention has shifted away from traditional media like TV and newspapers, straight to social media platforms. 

And with that, influencer marketing was born — powered by everyday people who love sharing their lives online and have built loyal, engaged followings.

As reported by Linqia, “92% of marketers who used influencer marketing in 2017 found it effective. As the industry matures, marketers are now integrating influencer strategies to drive results beyond just awareness.”

Why Should Merchandisers Embrace Influencer Marketing?

1) Trust

Would you rather trust a recommendation from your sister or a random ad? 

Influencer marketing is essentially word-of-mouth marketing at scale. 

Influencers foster two-way, authentic conversations within their niche communities. 

When they engage with their followers, it builds genuine connections — making product recommendations feel personal, not promotional.

2) Cost-Effective

Traditional advertising can be costly. 

Creating content and booking TV spots takes significant time and money. 

In contrast, influencers create and distribute content for you. 

For instance, on SushiVid, you could engage 100 influencers to create unique Instagram content and collectively reach over 100,000 millennials — all for under USD 2,000!

3) Boosting Brand Awareness

Imagine partnering with 100 micro-influencers, each with 10,000 followers. 

That’s a potential 1,000,000 reach per post — an impressive number for an awareness campaign. 

That’s the scalable power of influencer marketing.

This is just the tip of the iceberg when it comes to influencer marketing.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.