This blog was updated on 26 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How The Hype Room Scaled Their Streetwear Business With a Unified Customer Experience

Kim, the Director of The Hype Room, found his passion for streetwear through skateboarding and sneakers. In 2018, he turned that passion into a side hustle, launching the business with his partner, Dennis, while still a student.

They began by taking orders through WhatsApp and Instagram, with cash on delivery as their primary payment method. As the business grew, they expanded to Shopee and later launched their own branded online store. 

Their biggest leap came when they opened a retail store in Nadayu, Bandar Sunway — a strategic location packed with students, their key demographic.

This move marked their shift to omnichannel selling, allowing them to provide a seamless and consistent shopping experience across all touchpoints. With EasyStore’s Unified Commerce Solution, The Hype Room scaled beyond expectations.

The Results:

• 34% increase in revenue

• 40% growth in Average Order Value (AOV)

• 54% yearly growth in customer base

Kim initially had "trust issues" with his business — he never imagined it could grow this far. But that doubt became the driving force behind his ambition to take The Hype Room global.

2. Maintaining a Consistent Omnichannel Presence

Customers expect accurate listings and availability whether they shop online or in-store.

The Hype Room ensures consistency by:

• Integrating With Marketplaces: Orders from Shopee and TikTok are synced and managed in real-time via EasyStore.

• Linking With Social Media: Making it easy for customers to browse, discover updates, and purchase directly through social platforms.

This prevents outdated listings and missed orders — two things that can break a customer’s trust.

3. Creating an Immersive In-Store Experience

Opening a physical store brought The Hype Room closer to its community by offering:

• Personalised Service: Staff assist customers directly with sizing and style recommendations.

• Easy Exchanges: Hassle-free returns to boost post-purchase satisfaction.

• Shopping Flexibility: Options for in-store pickup or online orders according to customer preferences.

4. Connecting Online and Offline Experiences

Seamless integration between digital and retail operations helps create a truly unified customer experience:

• Unified Membership Program: A tiered reward system that works across all channels, encouraging repeat purchases and increasing AOV.

• Centralised Inventory Management: Cloud-based tracking prevents overselling and keeps listings accurate in real-time.

• Mobile POS (mPOS): Staff can recognize members at checkout and suggest relevant products based on past purchases, boosting cross-sell and upsell opportunities.

5. Streamlining Staff Operations

Once the systems were in place, staff productivity improved:

• Faster Training and Onboarding: Simplified processes allow team members to work independently and efficiently.

• Consistent Customer Service: Staff can access necessary tools to provide reliable support — from checking stock to managing memberships. 

Real Strategies, Real Results

Operations-wise:

The team dedicates 30 to 60 minutes daily to fulfill online orders before focusing on in-store traffic. Their physical store opens from 2 PM to 10 PM — intentionally aligned with student lunch breaks and after-class hours for maximum foot traffic.

Customer-wise:

Here’s what loyal shoppers had to say:

“As a customer since 2018, I’ve always had a great experience. The checkout process online is super simple, and the option to try clothes in-store makes a big difference. Their return policy gives me peace of mind.”— Ming En, Student, Loyal Shopper Since 2018

“I'm an international student and stumbled upon the store while looking for food. Since then, I’ve kept coming back because of their helpful service and great product availability. I even recommended them to my friends.”— Forlan, International Student, Loyal Shopper Since 2023

What’s Next for The Hype Room?

Today, The Hype Room is a go-to destination for trendy streetwear and premium branded accessories — featuring names like Travis Scott’s Cactus Jack, DREWHOUSE, DONSMOKE, MASONPRINCE, and ESSENTIAL.

With EasyStore as a long-term partner, they are well-positioned to expand their brand globally while staying rooted in their mission: offering accessible streetwear to fans of the culture, both online and offline.

EasyStore is proud to be part of their journey — helping them deliver a customer experience that’s not only unified, but unforgettable.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.