This blog was updated on 17 April 2025, for more information connect with our team: https://www.easystore.co/contact 

7 Common SEO Mistakes Malaysian E-commerce Owners Make (And How to Fix Them)

If you’ve been running paid ads on Facebook or Google, you know how quickly advertising costs can rise. 

And when you stop paying, your traffic stops too.

A better long-term strategy is Search Engine Optimization (SEO).

Why SEO Matters for E-commerce

SEO helps your online store appear on Google and other search engines, bringing in free, organic traffic. 

When done properly, SEO can continue delivering traffic to your website for months or even years without ongoing costs.

Many e-commerce businesses report that SEO gives them better long-term returns than paid ads because it builds sustainable, organic growth.

If your website traffic isn’t growing, you may be making some of these common SEO mistakes.

7 SEO Mistakes to Avoid

1. Not Doing Keyword Research

If you don’t know what your potential customers are searching for, it’s hard to target them effectively.

A free tool you can use is Ubersuggest.

For example:

• Searching for “water bottle” in Malaysia shows 1,900 searches per month.

• Searching for “glow lights” shows no search activity.

Use this insight to prioritize products people are actively searching for online.

2. Poorly Written Product Titles

A generic product title like “Water Bottle” won’t stand out on Google. 

A better approach is to include the product type, brand, size, material, and variations.

Example: Tupperware Plastic Kid’s Bottle 500mL (Blue/Green/Yellow/Black)

Detailed, keyword-optimised titles improve visibility and make your product easier to find.

3. Weak Product Descriptions

Short, vague product descriptions won’t help your SEO. 

Aim for at least 300 words, naturally including relevant keywords.

Explain the product’s features, material, size, benefits, and variations. 

Focus on clear, helpful descriptions that speak to your customer’s needs while maintaining good SEO practices.

4. Ignoring Meta Titles and Descriptions

Meta titles and descriptions are what appear in search engine results. 

If you don’t set these, Google will generate them automatically — and it’s often not ideal.

In EasyStore, you can edit these in the SEO section at the bottom of your product or blog page.

Your meta information should:

• Include relevant keywords

• Be clear and attractive

• Feature your store name when possible

Good meta titles and descriptions can improve both your search ranking and click-through rates.

5. Not Having a Blog

A blog helps drive organic traffic by targeting additional keywords and providing helpful content. 

It also gives you an opportunity to connect with your audience and build authority.

In EasyStore, you can publish articles through the Articles section.

To get the best results, have a content plan and publish new, relevant articles regularly. 

Optimize each article’s meta title and description to boost SEO performance.

6. Having Too Few Products

If your store only offers a small number of generic products, it will be difficult to rank well in search engines — especially if your brand is not yet well known.

It’s a good idea to offer a larger product range, ideally a few hundred items, or focus on niche products that have clear demand but less competition.

7. Not Building Backlinks

Backlinks are links from other websites to yours. 

These act as votes of trust in the eyes of search engines, improving your site’s authority.

Work on earning high-quality links by:

• Collaborating with bloggers or websites in your niche

• Offering useful content or promotions in exchange for a link

Avoid low-quality or spammy links, as they can harm your website’s ranking.

Conclusion

Addressing these common SEO mistakes can significantly improve your website’s performance. 

Start by focusing on on-page SEO — optimizing product titles, descriptions, meta tags, and adding a blog — before moving on to building backlinks.

A strong, consistent SEO strategy can bring long-term, sustainable traffic to your e-commerce business.

Need Help with SEO?

If you’re looking for expert help to improve your e-commerce SEO, I’m Lu Wee from Entrepreneur Campfire, one of Malaysia’s leading business resources.

I’ve grown my own platform from 100 to over 40,000 monthly visitors and helped e-commerce businesses increase their website traffic by 100 to 1000 percent within a year.

If you’d like a free SEO review for your website, send me a message with your business details and website link. 

I’ll personally review your website and provide recommendations, with no obligation to sign up for our services.

Let’s work together to grow your e-commerce business.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.