This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Outshine Competitors with a Multichannel Selling Strategy

Ecommerce in Malaysia is booming, with the industry expected to grow by 24% annually. 

Despite the post-pandemic shift, the momentum continues. In fact, the digital economy is now a key pillar in Malaysia’s recovery strategy, supported by government initiatives like MDEC's digital transformation efforts.

While the growth is exciting, it also means increased competition. As more sellers enter the market, brands must evolve to stay ahead—and multichannel selling is one of the most effective strategies to do just that.

Single vs. Multiple Sales Channels

You’ve heard it before: customers shop everywhere. That’s the essence of multichannel selling—offering your products across various platforms like online stores, marketplaces, and social media, all at the same time.

If you’re not present where your customers are shopping, you’re already losing sales. And if your entire business depends on a single platform, you're vulnerable to sudden changes like account bans or algorithm updates. 

In contrast, multichannel selling helps diversify risk, expand your reach, and boost your brand’s competitiveness—especially against larger players.

The Multichannel Approach in Action

If you’re already selling on Shopee and Lazada, while also driving traffic via Facebook or Instagram, congratulations—you’re a multichannel seller! 

But to maximize your success, you need to go beyond listing products. Each platform requires a tailored strategy and efficient management tools.

With EasyStore, you can connect to over 20 popular sales channels and streamline operations from a single dashboard.

1. Use Marketplaces (Shopee, Lazada, Youbeli) to Attract New Customers

Marketplaces in Malaysia boast over 60 million users combined, making them powerful platforms for acquiring new customers. 

However, competition is fierce, and managing listings manually can be time-consuming.

Pro tips:

• Leverage built-in marketplace traffic. Shopee’s product “bump” feature can temporarily boost visibility, and EasyStore automates this process so you don’t have to reset it every 4 hours.

• Adjust pricing smartly. Price wars are common on marketplaces. Use EasyStore’s pricing adjustment tool to set different prices per channel while maintaining healthy margins.

• Own your customer data. Marketplaces don’t share buyer data, but with EasyStore’s CRM, you can convert first-time customers into loyal buyers through your online store.

2. Drive Traffic Through Social Media (Facebook, Instagram, TikTok)

Social media is great for engagement and discovery. It helps humanize your brand and lets you go viral through content or live selling.

Boost your social selling efforts:

• Activate the shop function and tag products in posts.

• Share automatic checkout links during live sessions. EasyStore detects keywords (like +1) and directs viewers straight to your checkout page.

This removes the manual hassle and makes purchasing seamless for your audience.

3. Use Chat-Based Channels (WhatsApp, Messenger, Telegram) to Personalize Sales

Chat apps create a conversational shopping experience that customers love. But sharing product details and tracking orders manually is inefficient.

With EasyStore’s order form tool, you can automate these tasks. Share a single link that includes product info, pricing, and checkout—all in one place.

4. Combine Online and Offline for a Seamless Experience

Physical stores or pop-up bazaars let customers touch and feel your products—something no digital channel can offer. 

As retail foot traffic returns, offline channels are once again becoming powerful brand touchpoints.

From our data:

• 50% of omnichannel merchants’ revenue comes from offline.

• 40% of total sales are from repeat customers—often influenced by in-store experiences.

With EasyStore’s mobile POS, your offline and online sales sync in one dashboard. Plus, you can collect customer data in-store and use it for loyalty programs and marketing automation.

Build an Online Store to Retain Customers and Strengthen Your Brand

An online store isn’t just a place to sell—it’s your brand’s identity online. It builds trust, ranks on Google, and helps you nurture repeat sales.

Since acquiring new customers is more expensive than retaining existing ones, your focus should shift to customer loyalty. With EasyStore, you can:

• Run automated post-purchase emails with discount codes.

• Launch loyalty programs where points can be redeemed for future purchases.

• Import testimonials from marketplaces to build trust on your website.

You can even start your online store for free on EasyStore.

You’ve Set Up Multichannel Selling. Now What? Focus on Repeat Sales.

Exposure through multiple platforms builds trust and helps you gain more customers. But long-term success depends on converting them into repeat buyers.

Here’s how:

• Offer discount codes in packaging or follow-up emails.

• Incentivize referrals and positive reviews.

• Launch a loyalty program that keeps customers coming back.

In Summary

Every sales channel has its own strengths and attracts different types of shoppers. A well-planned multichannel strategy ensures you’re visible everywhere your customers are—without spreading yourself too thin.

However, managing multiple platforms manually is time-consuming and error-prone. That’s why EasyStore brings everything together in one dashboard. No more juggling tabs. No more double work.

If you want to grow, compete, and scale your business, multichannel selling isn’t optional—it’s essential.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.