This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Supercharge Your Year-End Sales: Proven Marketplace Strategies for Malaysian SMEs

Malaysia's eCommerce landscape is booming, surpassing post-pandemic expectations. 

Experts project the market to grow from US$7.1 billion in 2021 to US$13.8 billion by 2025. With a 35% growth rate, Malaysia outpaces ASEAN neighbors like Indonesia and Thailand, positioning itself as a regional leader.

By 2025, Southeast Asia's eCommerce economy is expected to reach US$234 billion, with Malaysia contributing US$30 billion. 

The World Bank also anticipates Malaysia achieving high-income status between 2024 and 2028, making now the perfect time for brands to embrace digital opportunities.

Strategy 1: Optimize Marketplace SEO Marketplace SEO involves tailoring product listings to match what high-intent buyers are searching for. 

This includes refining product functionality, crafting clear descriptions, and incorporating relevant keywords. Platforms like Shopee and Lazada reward well-optimized listings with better visibility.

Tips for effective marketplace SEO:

• Product Title: Use relevant keywords like "Best Running Shoes for Women 2023." Add event-specific highlights (e.g., "10.10 Sale").

• Product Description: Use bullet points to showcase key features and benefits for easy scanning.

• Visuals: Include high-quality images from multiple angles; product videos can further boost engagement.

• Pricing: Offer competitive prices, especially during major campaigns like 11.11 or 12.12.

Ongoing SEO adjustments are crucial. Regularly monitor keyword rankings and conversion rates to stay competitive.

Strategy 2: Use Content to Drive Marketplace Traffic Content marketing—like videos, blog posts, and ebooks—can generate organic traffic and funnel potential buyers to your marketplace listings.

According to Conductor:

• Shoppers are 131% more likely to buy after engaging with helpful content.

• 74% develop a more favorable perception of the brand.

Effective content formats include:

• Short-form videos for Instagram, TikTok, and YouTube

• Blog posts on industry trends or product usage

• How-to guides and downloadable resources

This strategy builds awareness, drives traffic, and increases conversion by linking quality content directly to your product listings.

Strategy 3: Collect and Highlight Customer Testimonials Positive reviews can significantly impact purchase decisions and search rankings on marketplaces. 

According to research:

• 77% of consumers rely on online reviews

• 49% trust them as much as personal recommendations

Encourage customers to leave reviews with:

• Follow-up emails

• Handwritten notes with purchases

• Direct requests using marketplace review features

Avoid incentivizing reviews on platforms where it's against policy. Instead, deliver exceptional service and thank customers for sharing feedback. Photos and videos in reviews increase credibility and boost conversions.

Join EasyStore's Commerce Tour 2023 EasyStore continues its Commerce Tour 2023 to support SMEs during the year-end sales season. 

The tour includes:

• SheRunsBusiness (SRB): Focused on empowering women entrepreneurs.

• Supercharge Your Year-End Sales (YES): Tailored for all business owners looking to thrive during mega-sale events.

Through seminars led by seasoned experts, the tour aims to equip 500 SMEs across Malaysia with actionable insights and tools for sustainable growth.

Featured Speakers:

• Affira Nor (Akak-Commerce): Lazada Certified Trainer and TikTok Live expert.

• Keret Meraki: Content strategist and personal brand advocate.

• Nadia Amir (EasyStore): Partnerships Manager with extensive industry collaborations.

• Tan Quan Ming: Lazada Seller Ambassador and Alibaba Netpreneur graduate.

• Hann Chuan (DATTEL): Business development leader specializing in sales growth and market strategy.

Don’t miss this chance to learn from ecommerce leaders and prepare for Malaysia’s biggest online shopping season.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.