This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Grow Sales and Loyalty with a Point-Based Rewards Program

In today’s competitive ecommerce space, businesses are constantly seeking ways to increase profits and drive repeat sales. But with rising advertising costs and tough competition, acquiring new customers is more expensive and harder than ever.

So where should you focus?

Your existing customers.

Studies show that consumers are 67% more likely to spend when they’re rewarded for each purchase—especially with brands they’ve already interacted with. That’s where a point-based loyalty program becomes a powerful strategy for sustainable growth.

Why a Point-Based Loyalty Program Matters

1. Encourage Repeat Purchases

Loyalty programs incentivize customers to return by rewarding them for every purchase. 

Once they know their spending earns rewards, they’re more likely to shop again—without any extra acquisition cost on your end.

2. Increase Sales at Lower Cost

Unlike new customers, loyal ones are already familiar with your brand and require less convincing. You can engage them through email or social channels at virtually no cost—boosting your ROI.

3. Boost Revenue Per Customer

Returning customers tend to spend more, especially when earning or redeeming points.

Launching new campaigns or products? 

Your loyal customers will likely be the first to buy—and the added incentive of earning points can increase their average basket size.

4. Understand Customer Behavior

A loyalty program helps you track customer activity and preferences. 

With EasyStore’s built-in CRM, you’ll gain insights into who’s buying what, how often, and how much—enabling smarter product and marketing decisions.

How to Launch a Point-Based Loyalty Program with EasyStore

A point-based system is a simple yet effective way to encourage repeat purchases. 

Customers earn points for their spending, which they can later redeem for discounts or rewards—creating ongoing value.

Here’s how to get started with EasyStore:

Step 1: Set Up Points Per RM Spent

Determine how many points a customer earns for every RM1 spent. You can customize this to reward higher spend with more points. 

Step 2: Add Expiry Dates to Points

Encourage faster redemption and repeat purchases by setting an expiry period for earned points. This builds urgency and keeps customers active. 

Step 3: Define Your Redemption Rules

Set the value of your points—for example, 100 points = RM1 discount. You have the flexibility to manage different reward levels based on your business goals.

More detailed setup guide

Why Loyalty Programs Work Best During Holiday Seasons

The year-end holidays—Christmas, New Year, and Chinese New Year—are peak sales periods. But they’re also when everyone is running promotions, which can trigger price wars that erode your profits.

Instead of competing on price alone, use loyalty programs to:

• Convert first-time buyers early by letting them earn points on their initial purchase.

• Encourage repeat purchases during the holidays as they return to redeem points.

• Stand out from competitors by offering value beyond discounts.

Once new customers have earned points, they’re more likely to come back—helping you build a stronger customer base and reduce your dependency on paid ads.

Final Thoughts

A point-based loyalty program isn’t just a sales tactic—it’s a long-term strategy to grow your business sustainably. 

By focusing on turning new customers into repeat buyers, you reduce acquisition costs, increase order value, and build a community that advocates for your brand.

With EasyStore, setting up a loyalty program is simple, flexible, and powerful. Start rewarding your customers today and fuel your business growth.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.