This blog was updated on 07 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Never Lose Track of Selling Online with Updated Facebook Features in EasyStore

As the world’s largest social media platform, Facebook remains a top choice for businesses expanding online. With over 2 billion active users, it presents an incredible opportunity to reach and convert more customers.

Through the Facebook-EasyStore integration, your business can offer customers a seamless shopping experience directly from your Facebook Page. 

This includes tools like Facebook Page Shop, product syncing, auto-response features, ad campaigns, and more—all in one place, and many of them completely free.

By leveraging Facebook’s tools via EasyStore, you can efficiently drive organic traffic, manage campaigns, and elevate your brand’s presence online.

How Facebook Channel Works in EasyStore

In earlier versions, Facebook-related tools in EasyStore required multiple individual app installations. 

Now, all Facebook features are consolidated in one section within your admin panel, streamlining your setup and management process.

1. Start Using Facebook Page Shop in EasyStore

To begin, connect your Facebook account by clicking on ‘Connect with Facebook’ in your admin panel. This integration gives you instant access to all Facebook features.

2. Select Your Facebook Page

You'll be guided through a few simple steps:

• Review the instructions on a new tab and click Continue.

• Choose your Facebook Page to connect with EasyStore.

• Connect your ad account to your Facebook Pixel, then click Done. Your page is now connected!

3. Enable Facebook Features Based on Your Business Needs

Once connected, you can selectively enable Facebook features based on what you need—whether it’s syncing products, setting up tracking, or launching ad campaigns.

Explore more about connecting Facebook Shop in our help article.

What You Can Do with Facebook Channel in EasyStore

1. Page Shop

By syncing your products from EasyStore to your Facebook Page Shop, customers can browse on mobile and be redirected to your website for checkout via a “Check 

Out on Website” button—creating a consistent and professional customer journey.

2. Product Promoter

Tired of writing captions for every product post? EasyStore helps auto-generate informative and clear captions that you can edit anytime.

Better yet, the Photo Post Responder automatically replies to customer comments with your pre-set responses—both in public and private messages. 

You simply define keywords to trigger the replies. No more delays in answering “PM,” “Interested,” or “Price?” comments.

3. Tracking Pixel

Facebook Pixel helps you track the actions visitors take on your site. 

Whether it’s purchases, page views, or cart activity, this data helps optimize your ad targeting and better understand customer behavior.

4. Ad Campaigns (New)

Once your Facebook Pixel is connected, you can create and manage Facebook ads directly within EasyStore—no need to switch platforms.

You can choose goals like:

• Get more page likes

• Increase website purchases

• Boost catalog sales

Set up your campaign by:

• Adding captions, images, or videos

• Entering your daily budget

• Reviewing a transparent payment summary

• Selecting your audience or retargeting group

It's fast, convenient, and built to help you grow.

What’s Next?

Facebook has integrated seamlessly into daily life—and now it integrates effortlessly into your business with EasyStore. 

By connecting your store to the Facebook channel, you can manage product listings, automate customer interactions, track marketing performance, and run ads all from one place.

It’s everything you need to sell smarter across multiple channels.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.