This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Start Selling to Singapore: Tools, Insights & Crossborder Strategies for Malaysian SMEs

In today’s fast-moving ecommerce landscape, expanding internationally is no longer optional—it's essential. Among Southeast Asia’s most promising markets, Singapore stands out for its robust digital economy, tech-savvy consumers, and high crossborder purchasing behavior.

To help Malaysian SMEs tap into this market, EasyStore recently hosted a value-packed webinar in collaboration with Ninja Van and Meta. 

The session covered everything from ecommerce tools and features to Singaporean consumer behavior, end-to-end logistics, and effective communication strategies.

Here are the key takeaways to help you successfully expand your business to Singapore.

The Tools & Features You Need for Crossborder Success

EasyStore began the webinar by showcasing several essential tools and features that enable merchants to sell internationally with ease:

• Multi-currency support, allowing prices to be displayed in Singapore Dollars (SGD)

• Seamless checkout experiences, supporting Singapore’s strong preference for e-payments

• Buy Now, Pay Later (BNPL) options, which are growing in popularity among Singaporean shoppers

EasyStore also integrates with widely-used payment gateways in Singapore, ensuring secure and frictionless transactions.

Did you know?

78% of Singaporean online shoppers purchase from international websites, with 45% seeking products not easily available locally. This is a golden opportunity for Malaysian SMEs—our geographical proximity means faster delivery and simpler logistics than competitors from other regions.

EasyStore's integration with Ninja Van enables local businesses to ship directly from their Malaysian warehouses to Singapore, with average delivery times of under 5 days. Even better, EasyStore merchants can start shipping without a minimum parcel requirement by signing up for a Ninja Pro Account.

Understanding Singapore’s Online Consumer Behavior

To succeed in any market, you need to understand your customer—and Singaporean consumers are digitally native, value convenience, and expect seamless experiences.

Key traits of Singaporean online shoppers:

• Mobile-first shopping: Most purchases are made via smartphones.

• Thorough research: Consumers rely heavily on reviews, comparisons, and social media before buying.

• High social media engagement: 79% of Singaporeans are active users of Facebook, Instagram, and TikTok.

• Live commerce trend: Facebook Live and TikTok Live are increasingly popular shopping channels.

With this in mind, EasyStore encourages businesses to adopt a multichannel selling approach—building a strong presence on both social media and online stores. 

Social platforms are essential for product discovery, but the actual purchase often happens on your ecommerce site. That’s why it's critical to create interconnected touchpoints across your sales channels.

EasyStore’s unified commerce platform allows you to sync product listings across platforms and redirect social media traffic to your online store, offering customers a seamless and secure shopping journey.

Engaging International Customers Through Messaging

When selling across borders, trust is everything. Many international customers take longer to make a purchase decision and expect responsive communication.

In Singapore, the preferred communication channels include Messenger, Instagram, and WhatsApp. Quick replies to customer inquiries can significantly improve trust and increase the likelihood of conversion.

Messaging is no longer a nice-to-have—it’s expected. With Meta’s call-to-message ads, businesses can guide potential customers from ads directly into a conversation, creating an instant connection and smoother buying journey.

EasyStore’s platform supports integrations with WhatsApp, Messenger, Telegram, and more, enabling:

• Chat Commerce: Customers can complete purchases within messaging apps via order forms.

• Unified Inbox: Manage all DMs and customer inquiries in one place.

• Message Broadcasts: Send promotions to all contacts at once across multiple platforms.

• Meta Integration: Sync your Facebook Shop, automate responses, track Pixel data, and collect Facebook Live orders directly through EasyStore.

For a detailed walkthrough, read our guide on setting up a crossborder strategy with EasyStore and Meta.

Final Thoughts

EasyStore’s “Unlock Crossborder Ecommerce: Sell to Singapore” webinar provided crucial insights for any business looking to enter the Singaporean market. From logistics with Ninja Van to customer engagement via Meta messaging tools, every strategy discussed aims to simplify and streamline crossborder selling.

By using EasyStore’s unified commerce tools, understanding the local market, and building strong customer relationships through messaging, your business can thrive in Singapore’s ecommerce ecosystem.

Ready to go global?

Check out our events page for upcoming sessions and learn more about our crossborder ecommerce solutions.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.