This blog was updated on 14 April 2025, for more information connect with our team: https://www.easystore.co/contact 

4 Proven Tactics to Turn Online Window Shoppers Into Paying Customers

Not every visitor who browses your online store is ready to make a purchase right away. 

But don’t overlook these “window shoppers” — they’re interested enough to pause and explore your products.

They might be:

• Thinking about buying, but not just yet

• Gathering information before making a decision

• Comparing options to decide who to buy from

As online sellers, we’re always looking for ways to convert traffic into sales. 

Besides targeting active buyers, you can also turn casual browsers into potential customers. 

Here are four effective tactics you can use to convert window shoppers into buyers — boosting both your sales and your store’s traffic.

Product Bundling

Product bundling is when you group multiple products together and offer them at a discounted price, compared to purchasing them individually.

Window shoppers often browse casually, so you can capture their interest by offering bundle deals that feel like too good an opportunity to miss. 

Studies show bundling is also a smart way to attract buyers away from your competitors.

For example:

• Pair related products (like a phone case with a charger)

• Create a “Starter Kit” or “Gift Set”

• Offer bundle discounts when customers buy multiple products together

Product bundling works especially well when your marginal costs are low and you can afford to offer savings in exchange for higher-volume purchases.

Email Marketing Campaign

Email marketing remains one of the most effective ways to turn interest into action — outperforming social media by nearly 40 times in customer acquisition for e-commerce businesses.

Why is it so effective?

• 70% of shoppers learn about discounts and offers through email newsletters

• 60% of subscribers say receiving promotions is the main reason they sign up for business mailing lists

Ideas to implement:

• Send welcome emails with exclusive offers

• Share bundle promotions or limited-time discounts

• Use abandoned cart emails to remind customers of items they viewed or added to their wishlist

Live Chat Support

Window shoppers are often in research mode. 

A study by the American Marketing Association found that adding live chat can increase conversions by 20% because it provides instant answers while customers are still on your site.

Other research shows 21% of shoppers prefer live chat over phone, email, or social media. It’s quick, convenient, and helps customers make faster decisions.

Make sure your live chat:

• Is easy to find

• Provides quick, helpful responses

• Can proactively offer assistance when customers linger on key product or checkout pages

Great Product Photos and Descriptions

High-quality product photos and clear, engaging descriptions are essential. 

Many sellers underestimate their power, but both play a huge role in convincing a shopper to buy.

You don’t need expensive equipment — even beginners can take great product photos with proper lighting and composition.

Check out this guide: How to Take Great Product Photos as a Beginner.

Product descriptions matter too. 

A well-written description not only helps sell the product but also improves your organic search visibility. 

Make sure your descriptions are:

• Clear and easy to understand

• Focused on benefits, not just features

• Optimized with keywords your audience is searching for

Conclusion

There you have it — four proven tactics to help convert online window shoppers into paying customers. 

Focus on product bundling, email marketing, live chat, and great product visuals to improve conversions and grow your store’s success.

Give these strategies a try and see the difference for yourself!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.