This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Effective Broadcast Messaging Types That Drive Sales

SMS and email broadcasts through EasyStore’s Broadcast Center are powerful engagement tools that help businesses connect with customers quickly and effectively. 

These short, timely messages can boost brand awareness, drive customer engagement, and ultimately increase sales—making them a high-ROI marketing tactic.

In this article, we’re highlighting five of the most popular broadcast message types used by ecommerce businesses across different industries.

If you’re unsure when or how to use broadcast messaging, or just need inspiration for what to send—these examples will help guide your next campaign.

1. Promotional Messages

Promotional broadcasts are among the most effective, especially during high-traffic shopping seasons like:

• Flash Sales

• Year-End Sales

• Black Friday

• 11.11

• Christmas

• New Year

• Ramadhan

During holidays, customers are more willing to spend, making it a golden opportunity to attract attention and increase orders. You don’t always need deep discounts—what matters is the timing and how creatively you tie the message to the event.

Tips:

• Small discounts can still drive strong results

• Use festive themes to make your promotion stand out

• Focus on urgency to increase conversions

Example: Akudesign Year-End Sale up to 50% Off

Example: Limited Time Black Friday Sales from The Matches Store

2. Pre-Order Announcements

Pre-orders work well in ecommerce by letting customers reserve a product before it launches. It builds excitement, helps validate demand, and increases engagement—especially when the product is seasonal or limited.

Example: Divini Pastry has announced the start of the Christmas Collection pre-order

This type of message helps generate buzz early and secures revenue before inventory even arrives.

3. Reminder Messages

Reminder messages are simple but effective. Whether it's a deadline, an unused voucher, or a pending order, these nudges keep your brand top of mind and help reduce missed opportunities.

Tips:

• Keep the message short and clear

• Link to a page for more details if needed

• Use abbreviations where appropriate to stay concise

Example: Only four days left to pre-order Divini Pastry’s Christmas collection 

Example: Reminder: Your RM5 voucher is expiring soon – don’t miss out! 

4. Contests and Giveaways

Running a contest is a great way to create excitement, grow your email list, and reach new customers. 

It requires a relatively small investment but offers big returns in engagement and lead generation.

Tips:

• Promote your contest via broadcast messages

• Use it to collect emails and boost social media visibility

• Follow up with participants to turn them into buyers

Example: ACCAKAPPA held a Xmas Joy Contest to attract participants and award prizes

Contests create buzz and draw in customers who are already interested in your offerings.

5. Registration or Activation Links

If a customer makes a purchase but doesn’t complete their account registration, a broadcast message with an activation link is a quick way to prompt action. It improves customer retention and keeps your data accurate.

Example: Lekor Bites sent out a reminder with an activation link to encourage customers to complete their sign-up on the website

These messages help you close the loop on incomplete actions and keep users engaged post-purchase.

Final Thoughts

Broadcast messaging is one of the fastest and most direct ways to reach your customers—especially when used strategically. 

Whether you're running a sale, promoting a contest, or sending a friendly reminder, each message can bring you closer to your customer and closer to a sale.

Need help getting started with EasyStore’s Broadcast Center? Let us know how it goes! Share your experiences in our Facebook community group or email us at hi@easystore.co.

We’d love to hear from you!

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