EasyStore Launches Brand App: A Game-Changer For Customer Experience

By Kelie Wong · 14th February, 2025

EasyStore Launches Brand App: A Game-Changer For Customer Experience | EasyStore

Customers today expect brands to be just a tap away. With mobile shopping becoming second nature, businesses need to stay within easy reach to keep customers. 

  • 54% of mobile commerce payments are made through shopping apps, making them the preferred method for online orders over browsers,

  • 70% of shoppers are more likely to purchase from an app already installed on their phone,

  • 78% of shoppers research products online before heading to a store, using apps to compare prices, browse products, place pickup orders, redeem rewards, and stay informed about new arrivals.

Customers today have plenty of options to choose from. And having your app on their device makes it easier for them to choose you every time. 

That's why EasyStore has launched Brand App, empowering retailers to seamlessly be part of customers’ daily lives by offering personalized, seamless and convenient mobile shopping at their fingertips. 

So, how can you make it easy for customers to download your brand app and stay connected with your brand? Let’s take a closer look.

Transforming Customer Experience With Brand App

  • [Part 1]What is EasyStore Brand App
  • [Part 2]: What Customers Love About Brand App
  • [Part 3]How Brand App Make You Stand Out 
  • [Part 4]How Customers Can Download Brand App
  • [Part 5]How To Encourage Customers to Download Brand App

Part 1: What is EasyStore Brand App

EasyStore Brand App is a white-label mobile shopping app with custom branding, designed to enhance brand stickiness and customer loyalty for retailers.

When customers shop through the Brand App, featuring your logo as the app icon and your brand name as the app name, they get an immersive shopping experience designed to showcase your brand exactly how you want them to see it.

It builds trust, makes shopping easier, and strengthens your customers' connection with your brand.

EasyStore Brand App

Part 2: What Customers Love About Brand App

Customers love Brand App because they enjoy a mobile shopping experience that’s tailored to their needs, preferences, expectations for convenience.

1. Always In The Mood For Shopping 

From the moment customers tap into your Brand App, they’re drawn into a world of discovery — where your offerings inspire, rewards create excitement, and every interaction strengthens their loyalty.

EasyStore Brand App interface

  • Customers Stay Logged-In: With a quick and easy first-time login using just a phone number and a one-time password, Brand App ensures your customers are always just one tap away from staying connected to your brand.

  • Immersive Brand Experience: Brand App gives your customers a dedicated space to explore your products and offerings in a way that truly reflects your brand’s story. Skip the noise of crowded shopping platforms and create a tailored experience that showcases your brand exactly as you envision it. 

  • Rewarding Loyalty Journey: Keep your customers engaged and coming back for more with personalized promotions, exclusive early access to new arrivals, and tier-based rewards that celebrate their loyalty. Brand App helps customers tap into their shopping mood and make every interaction a memorable experience.

2. Customers Feel Cared for Every Time

Even on your busiest days, your customers' experience won’t be compromised. Customers can easily engage with your brand through intuitive app buttons that foster real-time connections. 

EasyStore Brand App notification

  • Sync Customer WishlistAllow customers to personalize their experience by creating their own profiles where they can save preferences, shopping history, and favorite products. 

  • Birthday & Festive Surprises: Whether they’re shopping during their free time, "me time," celebrating a birthday, or their membership anniversary, send automated vouchers to celebrate their special day. 

  • Push Notification Updates: Customers stay in the loop with order tracking, timely notifications, and updates directly through the app—so they never miss important events or promotions.

3. Unforgettable In-Store Experiences

Customers are greeted the way they prefer, shown products they love, and served by staff who know them best. Your in-store experience becomes personalized, seamless, and unforgettable.

EasyStore Brand App

  • Member Scan Recognition: Customers are guided to products that match their purchase history and wishlist when staff scans their e-member barcode through the Brand App. 

  • In-Store Member Perks: Gone are the days of customers carrying physical cards. Brand app lets them know exactly which vouchers are redeemable in store, making their loyalty experience effortless. 

  • Snap, Save, Shop Later: When customers spot a product they like in-store, they can scan the product's barcode to add it to their wishlist and check out anytime they're ready to make it theirs.

Part 3: How Brand App Makes You Stand Out

Brand App makes it easier for customers to choose your brand when you have custom branding on the app:

  • Custom App Icon: Make your brand instantly recognizable on your customers' home screens by using your brand logo as the custom app icon. This strengthens brand recall and increases the chances of customers tapping into your app regularly.

  • Custom App Name: Using your brand’s name to make your app feel more exclusive. Customers feel directly connected to your business, which builds trust and familiarity, making customers more likely to engage with your brand.

  • Custom App Store Screenshot: Showcasing your app with personalized screenshots allows customers to immediately understand the benefits of downloading your Brand App. A well-crafted preview highlights your unique offerings, creating anticipation and a smoother shopping experience.

  • Custom Feature Banner: A dedicated feature banner lets you highlight promotions, new arrivals, or exclusive offers right inside the app. This grabs attention instantly, keeping customers engaged and informed about what’s new.

  • Full App Ownership: Owning the app fully means complete control over the user experience, branding, and customer interactions. This allows for tailored updates, seamless customer communication, and the ability to collect first-party data for personalized marketing strategies

Part 4: How Customers Can Download Brand App

Once you activate Brand App, you'll receive a unique download link and QR code, making it easy to promote and share the app with your customers.

Customers will then be able to download via:  

  • Apple App Store for iOS devices
  • Google Play Store for Android devices

Part 5: How To Encourage Customers to Download Brand App 

Here are some tips and strategies to make your EasyStore Brand App irresistible and encourage customers to download it:

  • QR Codes in Store: Place QR codes around your physical store or checkout counter for easy app downloads. Customers can simply scan and have your app on their phone instantly. 
  • Download App Banner In Online Store: EasyStore automatically displays a “Download App” banner when customers visit your online store, encouraging them to shop conveniently through the app.

  • Email Footer: A quick call-to-action is available in the email footer, directing customers to download the EasyStore Brand App for seamless order tracking and extra features.

  • Offer a Limited-Time Incentive: Customers love a good deal, so offering a limited-time incentive like a discount, free shipping, or a small gift with their first app purchase can prompt immediate action. Create a sense of urgency to encourage quick downloads.

  • Priority Experience: Offering exclusive benefits that can only be accessed via the app. For example, give app users priority access to limited-stock items, special pricing, or app-only product bundles. This internal exclusivity creates a sense of value for the app, making customers feel that they’re part of an exclusive group with special privileges that can’t be found anywhere else.

  • Integrated with Loyalty Programs: Create a loyalty program that rewards customers with points for downloading and using the app, which they can redeem for discounts or freebies.

  • Social Media Sharing: Share your app download link on your business’s social media accounts, encouraging followers to download and shop through the app.

  • Appreciation Card: Include the QR code in appreciation cards attached to your customers' orders. It’s a thoughtful gesture that not only shows gratitude but also encourages them to download the app and enjoy a seamless shopping experience.

Make Customers Love Buying From You 

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

Embrace UCX and redefine your business success today

Discover how UCX can elevate your customer engagement with a truly unified journey for your customers, streamline operations, and drive growth across all channels.

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