This blog was updated on 17 April 2025, for more information connect with our team: https://www.easystore.co/contact 

9 Practical Strategies to Boost Your E-commerce Sales

No matter if your business is brand new or has been running for a few years, knowing how to increase your sales can determine whether you continue to grow or face stagnation.

But growing sales isn’t always easy. You may have tried everything you could think of — yet the numbers aren’t moving the way you want.

So what’s next?

Good news — I’ve prepared this guide to highlight 9 effective ways to increase your e-commerce sales that many store owners still overlook. 

If you’ve been searching for practical, results-driven ideas, check out these proven methods below.

1. Discount Vouchers

Discount vouchers remain one of the most effective ways to increase conversions. 

By lowering the price barrier, you make it easier for potential customers to complete a purchase.

Common discount voucher types:

• First order discount – offered to new customers

• Minimum purchase discount – activated when customers spend above a set amount

• Campaign discount voucher – during sales events like 11.11, Black Friday, or seasonal sales

How to do it on EasyStore:Go to Marketing > Promotions > Add Promotion and choose your preferred voucher type. 

For example, configure a 10% discount for new customers using the ‘FIRSTORDER’ code.

2. Free Gift with Purchase

Offering a free gift is a great incentive to boost average order value.

Types of free gift promotions:

• Free gift with a minimum spend

• Free gift with minimum quantity purchase

• Free gift for every X items purchased

To set this up in EasyStore:Go to Marketing > Promotions > Add Promotion and select the Free Gift option that fits your campaign.

3. Bundled Deals

Bundling products together at a discounted price encourages customers to buy more in one order.

Examples:

• iPhone case + screen protector

• Lunch box + portable cutlery set

• Camera + lens bundle

Create attractive product bundles in your store to increase average cart size and boost sales.

4. Free Shipping

Shipping fees are one of the biggest reasons customers abandon their carts. 

Offering free shipping can significantly improve conversion rates.

Options:

• Free shipping for all orders

• Free shipping for orders above a certain value (e.g. RM100)

Set this up in EasyStore:Go to Settings > Shippings > Edit your Shipping Zone. Under ‘Methods and rates’, configure free shipping based on order value, weight, or item quantity.

5. Live Chat

Live chat helps you address customer concerns instantly, often leading to higher conversions. 

Studies show that adding live chat can increase conversion rates by up to 30%.

For EasyStore users:Available live chat apps include:

• Tawk.to

• EasyChat

• Zendesk Chat

Install Tawk.to:Go to App > More apps, search for Tawk.to, and follow the installation steps. Once set up, your customers can contact you directly through your website.

6. Product Rating

Product ratings and reviews provide social proof and help new customers feel confident about their purchases.

To enable this in EasyStore:Install the Product Rating app in the Apps section. Encourage happy customers to leave reviews after their purchases.

7. Newsletter Sign-up Forms

Email marketing helps you stay connected with potential and existing customers by promoting:

• New arrivals

• Special offers

• Sales campaigns

It’s also one of the best tools for recovering abandoned carts and generating repeat purchases.

Integrate EasyStore with mailing services like:

• MailChimp

• GetResponse

• MailerLite

Collect emails through homepage sign-up forms or pop-ups, and start sending out marketing campaigns.

8. SEO Optimization

Over 60% of Malaysians search online before making a purchase. 

If your store isn’t showing up on Google’s first page, you’re missing out on valuable traffic.

What to do:

• Optimize product names, descriptions, and images for keywords

• Improve site speed and mobile-friendliness

• Publish blog content targeting relevant search terms

Helpful read:7 Common SEO Marketing Mistakes Malaysian E-commerce Business Owners Make (And How to Fix Them)

9. Influencer Marketing

Leverage the audience of influencers or Key Opinion Leaders (KOLs) to introduce your brand to new customers.

Ways to collaborate:

• Send free products

• Offer commissions per sale

• Pay a flat fee for sponsored posts

Tip: Work with influencers in your niche to ensure your campaigns reach the right audience.

Conclusion

Sales are the heartbeat of every e-commerce business. With EasyStore, you can easily implement strategies like discount vouchers, free gifts, SEO, and live chat to boost conversions.

Start applying these 9 tips today, and you could see your sales grow by 20–30% — or more.

Which strategy are you most excited to try next?

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.