This blog was updated on 17 April 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Creative Packaging Insert Ideas to Boost Customer Loyalty and Repeat Sales

Retaining existing customers is not only one of the most cost-effective ways to increase sales — it’s also essential for a business to stay competitive in a crowded market.

You can’t rely solely on acquiring new customers without building loyalty, or your growth will eventually stall. So, what can you do to retain your current customers?

Here’s a smart and simple idea: packaging inserts.A packaging insert is an extra item Ecommerce sellers include in shipments before sending parcels to customers. 

It’s a thoughtful way to exceed expectations, enhance your brand image, and boost post-purchase engagement.

There are many creative ways to deliver added value and increase customer loyalty using packaging inserts. 

Let’s explore five effective options you can use for your business.

5 Types of Packaging Inserts You Can Use for Your Brand

1. Discount Offers

Offering a discount is one of the most popular and straightforward packaging insert ideas. 

While you can always deliver these offers through email (at a lower cost), placing a discount card inside the parcel ensures your customers won’t miss it or leave it unopened in their inbox.

Ideas for your discount inserts:

• Free shipping on the next purchase

• RM10 off the next order

• 15% off on the next order

• A free gift with the next purchase

Example:Online beauty brand Shea Brand includes a 20% discount coupon code as a packaging insert to retain and encourage repeat customers.

Source: ReadyCloud

2. Product Samples

Every shopper goes through a decision-making process before buying. Providing a product sample in the package helps customers try your product, making them more likely to purchase in the future.

Benefits of product samples:

• Introduce new products to existing customers

• Build stronger relationships and inspire loyalty

• Encourage repeat purchases and upsell opportunities

Example:Korean beauty store Althea includes free product samples as packaging inserts, allowing customers to experience other products while receiving their orders.

Source: Project Vanity

3. Surprise Gifts

Much like product samples, small gifts can delight your customers and create a positive, memorable experience — without making them feel like you’re trying to sell them something else. It’s a subtle and effective way to cross-sell products or introduce items customers might not have considered.

Example:Gaming accessory brand Gameklip surprised customers by including a pack of Smarties candy with every order. This unexpected, inexpensive touch made customers feel valued and even sparked social media conversations.

Source: reddit

4. Thank You Notes

A simple, heartfelt thank you note can go a long way in showing appreciation and encouraging loyalty. It’s one of the easiest packaging insert ideas — yet it leaves a lasting impression.

You can either print a thank-you card or handwrite a personal note to make it even more meaningful.

Need ideas for your thank you notes?At EasyParcel, we believe small gestures like these can significantly impact brand loyalty.

Source: EasyParcel

5. Request for Reviews or Social Shares

Typically, the interaction between seller and buyer ends once the package arrives. But with a well-planned packaging insert, you can extend this relationship by inviting customers to leave a review or share their purchase on social media.

To increase participation, consider offering a small incentive.

Example:Body care brand Frank Body includes a packaging insert encouraging customers to share their experiences with the hashtag #thefrankeffect. They even offer monthly prizes to drive more user-generated content and community engagement.

Source: coredna

Bonus Tip: Save More with Smart Packaging Insert Options

While packaging inserts can enhance customer experience, producing them in bulk can get expensive — especially for small businesses or startups with limited budgets.

That’s where you can get creative by maximizing existing resources.Since you’re already shipping parcels, why not make full use of the air waybill (AWB)?

With EasyParcel’s newly launched AWB Branding feature, you can add promotional text or banners directly onto your AWB for as low as RM0.10. It’s a smart, budget-friendly way to promote your brand and increase sales without significant added costs.

Conclusion

With these packaging insert ideas, you can enhance customer satisfaction, inspire loyalty, and drive repeat purchases — all while staying within budget. 

Small, thoughtful touches often create the biggest impact.

Explore these ideas and see how a simple insert can lead to stronger relationships and higher revenue for your Ecommerce business.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.