Build A Free Shopping App: Customers Shop On-the-go

By Kelie Wong · 24th November, 2024

Think shopping apps are optional? Think again!

54% of mobile commerce payments are made through shopping apps, making them the preferred method for online orders over browsers,

70% of shoppers are more likely to purchase from an app already installed on their phone,

78% of shoppers research products online before heading to a store, using apps to compare prices, browse products, place pickup orders, redeem rewards, and stay informed about new arrivals.

Customers today have plenty of options to choose from. And having your app on their device makes it easier for them to choose you every time.

So, how can you make it easy for customers to download your shopping app, and what’s the best way to create one for free? Let’s take a closer look.

Shopping App To Shop On-The-Go

[Part 1]: What is EasyStore Shopping App
[Part 2]: What Your Customers Love About Shopping App
[Part 3]: What Customers See Inside Shopping App
[Part 4]: How To Set Up Free Shopping App
[Part 5]: How Customers Can Download Shopping App
[Part 6]: What If I Want My Own Branded App
[Part 7]: How To Encourage Customers to Download

Part 1: What is EasyStore Shopping App

EasyStore Shopping App is your customer’s personal shopping companion, bringing your brand, products, and value right to their fingertips.

Whether customers shop online or in-store, Shopping App connects their experience across devices, location and touchpoints, creating a shopping journey that feels just right for them. This builds trust and loyalty, keeping them coming back for more.

As part of EasyStore's Unified Commerce Solution, Shopping App ensures branding consistency as your digital and physical stores, reinforcing your brand positioning as the top choice for your ideal customers.

Part 2: What Customers Love About Shopping App

EasyStore Shopping App is designed to seamlessly fit into customers' daily routines, providing a simple, connected, and rewarding shopping experience they’ll enjoy time and time again. Customers can:

Shop on-the-go: They can browse and shop wherever they are, with quick access to all your products. Plus, they can easily switch between devices, with a cross-device cart and order history—making shopping more convenient than ever.

Use it as their e-member card: Redeem member benefits both online and offline, without the hassle of carrying physical cards. This gives them flexibility across platforms.

Skip the hassle of remembering URLs: The app gives them direct access to your store, eliminating the need to search or type in a URL letter by letter.

Sign in without passwords: With phone number login and one-time password (OTP) authentication, they can sign in quickly and securely, avoiding the frustration of forgotten passwords.

Enjoy one-tap checkout: The app remembers essential details like shipping addresses and payment methods, allowing them to repurchase their favourites easily.

Access priority customer service: With features like live chat, notifications, and priority orders, they’ll enjoy a more premium, tailored shopping experience.

Enjoy connected online-offline shopping experience: Customers can effortlessly place pickup orders, scan product barcodes in store to save product in wishlist, and access member rewards —all in just a few taps.

Part 3: What Customers See Inside Shopping App

Customers are instantly immersed in a shopping mood when they tap into EasyStore Shopping App. Here’s what they see:

A Curated Catalogue with Favorite Picks: They’re welcomed by a personalized selection of products based on their preferences, ensuring they always find exactly what they love.

Easy Product Search: Shopping in the app is effortless, with a simple and intuitive search function that helps customers quickly discover the products they’re looking for. Whether they're browsing by category or searching directly, finding the right items is just a tap away.

Real-Time Live Chat: If they have any questions or concerns, customers get direct access to your team, ensuring they receive the answers they need, whenever they need them.

Notifications: With real-time updates, customers stay in the loop about new arrivals, exclusive offers, and personalized discounts, keeping them engaged and excited.

Order Status: From checkout to delivery, customers can track their orders every step of the way, offering transparency and peace of mind throughout the process.

Personalized Profile Page: Customers have everything they need at their fingertips. They can access their e-member card, rewards, points, vouchers, and purchase history, all while customizing their preferences to create a shopping experience that’s uniquely theirs

Part 4: How To Set Up Free Shopping App

Sign Up for EasyStore: If you haven’t already, sign up for an EasyStore account to manage your online store and access the app.

One-Tap Activation: From your EasyStore admin panel, simply activate the EasyStore Shopping App.

Automated Sync: Once activated, Shopping App is ready to go—no extra steps needed. Your products, inventory, and customer information automatically sync in real-time from your online store, ensuring customers always see the latest updates at their fingertips.

Over 50,000 brands use EasyStore to unify their retail and ecommerce business.

Request a demo

Part 5: How Customers Can Download Shopping App

Once you activate shopping app, you'll receive a unique download link and QR code, making it easy to promote and share the app with your customers.

Customers will then be able to download via:

Apple App Store for iOS devices
Google Play Store for Android devices
Huawei AppGallery for Huawei devices

Part 6: What If I Want My Own Branded App

EasyStore Shopping App lets your customers browse and save products from their favourite brands, all in one place.

But if you want to take your business to the next level with a fully customized experience, the Branded App is coming soon, expected to release in Q1 of 2025.

This will be your store’s app, featuring your logo and branding, giving your customers a more personal and direct connection to your business. Branded App will require a setup and application process to get started.

If you’re interested in being part of the early launch, contact us now.

Part 7: How To Encourage Customers to Download

Here are some tips and strategies to make your EasyStore Shopping App irresistible and encourage customers to download it:

QR Codes in Store: Place QR codes around your physical store or checkout counter for easy app downloads. Customers can simply scan and start shopping instantly.
Download App Banner In Online Store: EasyStore autoamtically puts a downlaod app banner when your customers shopa t your online store.
Email Footer: A quick call-to-action is available in the email footer, directing customers to download the EasyStore Shopping App for seamless order tracking and extra features.
Offer a Limited-Time Incentive: Customers love a good deal, so offering a limited-time incentive like a discount, free shipping, or a small gift with their first app purchase can prompt immediate action. Create a sense of urgency to encourage quick downloads.

Priority Experience: Offering exclusive benefits that can only be accessed via the app. For example, give app users priority access to limited-stock items, special pricing, or app-only product bundles. This internal exclusivity creates a sense of value for the app, making customers feel that they’re part of an exclusive group with special privileges that can’t be found anywhere else.

Integrated with Loyalty Programs: Create a loyalty program that rewards customers with points for downloading and using the app, which they can redeem for discounts or freebies.

Social Media Sharing: Share your app download link on your business’s social media accounts, encouraging followers to download and shop through the app.

Appreciation Card: Include the QR code in appreciation cards attached to your customers' orders. It’s a thoughtful gesture that not only shows gratitude but also encourages them to download the app and enjoy a seamless shopping experience.

Crafting Exceptional Customer Journeys Through Shopping App

With EasyStore Shopping App, your customers take center stage in their shopping experience.

The app becomes a key part of their daily lives, offering them a convenient, personalized, and engaging way to shop whenever and wherever they want.

Whether they’re browsing, ordering, or managing their rewards, the shopping app streamlines their entire journey, creating a seamless, enjoyable experience that keeps them coming back for more.

EasyStore Unified Commerce Solution

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

Embrace UCX and redefine your business success today

Discover how UCX can elevate your customer engagement with a truly unified journey for your customers, streamline operations, and drive growth across all channels.