This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Multichannel Retailing Is a Must for Ecommerce Success in 2025

The pandemic forced many physical businesses to shut down, accelerating the growth of ecommerce. 

While online shopping saw a major boom in recent years, offline shopping has quickly rebounded as well. Shoppers are now moving fluidly between channels — from Shopee to Facebook, from Google to malls — especially in the post-pandemic era where many have returned to physical stores.

However, this doesn’t mean online shopping is declining. On the contrary, it continues to grow beyond pre-pandemic levels. 

A recent survey revealed that 43% of consumers would be fine never shopping in a physical store again, while 73% believe that most shopping will take place online in the future. 

Why? Because of free shipping, convenience, lower prices, and the ease of repeat purchases.

The takeaway? Shoppers have adapted to both online and offline channels — and they expect a seamless experience across them all. 

This is exactly where multichannel retailing becomes critical.

What Is Multichannel Retailing?

Multichannel retailing means selling your products through more than one channel — whether that’s online marketplaces like Shopee or Lazada, social media platforms, your own branded online store, or physical stores and pop-ups. Some call this an omnichannel strategy.

Being available on multiple sales channels increases your visibility to potential shoppers and, in turn, boosts your sales. 

For a successful multichannel strategy, businesses should ideally have both a physical and an online presence.

How Multichannel Retailing Drives Growth

Multichannel retailing opens up new opportunities for customer interaction and business expansion. 

By giving your brand exposure online and offline, you increase your chances of reaching new audiences and building loyalty among existing ones.

Attract New Shoppers

Sales opportunities are everywhere, and the customer journey is rarely straightforward. Many consumers now compare prices online before purchasing offline. 

Having a strong online presence ensures your brand is discoverable, increasing the likelihood of capturing that sale.

At the same time, building a physical presence improves brand trust and allows customers to experience your product firsthand — something online-only brands can’t always offer. 

Physical stores also provide an opportunity to create memorable in-store experiences that deepen customer relationships.

Engage Shoppers at Every Stage of Their Journey

Most shoppers don’t buy a product the first time they see it. They may first come across it on social media, then search for reviews, compare prices, and explore more options online. 

Others might want to touch and feel a product before making a decision — in fact, 82% of shoppers say they want to do so before buying online.

This is where multichannel retailing excels. 

By offering both online and offline touchpoints, you meet customers wherever they are in the buying process. You can also capture their contact information and re-engage them later to drive repeat purchases.

Benefit from Marketplace Traffic and Offline Footfall

Online marketplaces like Shopee and Lazada are constantly battling for ecommerce market share. Sellers relying on only one channel are more vulnerable to shifts in traffic and algorithm changes. 

On the other hand, multichannel sellers enjoy greater stability and flexibility.

This applies to offline retail too. 

Being part of a popular mall or bazaar allows you to benefit from their foot traffic and marketing efforts. Whether online or offline, being where customers already are puts your brand in a stronger position to succeed.

Build Trust and Confidence

Trust is key to making a sale, especially if your brand is new. 

A reported 65% of consumers feel more comfortable buying from a third-party seller on a trusted platform. These platforms offer social proof through product reviews and ratings, increasing the likelihood of conversion.

The same applies offline. 

Shoppers often feel more confident when they can see and touch a product before buying. 

Having a presence at reputable physical locations also creates a safer, more pleasant shopping experience — which ultimately builds trust in your brand.

How EasyStore Powers Your Multichannel Strategy

Manage everything under one platform

EasyStore helps you centralize your marketing, sales, inventory, loyalty programs, and all sales channels into one unified dashboard.

Popular sales channels, simplified

EasyStore supports integration with over 20 major sales channels, allowing you to expand your reach with ease.

• Online Store Builder: Create a branded online store with drag-and-drop design tools.

• Marketplace Sync: Sync products, orders, and inventory across platforms like Shopee, Lazada, and more.

• Social & Live Selling: Automate purchase links for social media and live selling events.

• Offline POS Integration: Seamlessly connect your online and offline sales operations.

Centralized management for multiple channels

Managing multiple platforms manually is inefficient and error-prone. EasyStore simplifies your operations:

• Product Listings: Bulk-create, edit, and manage your catalog from one place.

• Order Management: Get a unified view of all orders across channels.

• Inventory Sync: Keep inventory updated across every platform.

• Analytics & Customer Insights: Make data-driven decisions with real-time reporting and customer data across all channels.

Final Thoughts

To expand your reach and thrive in today’s market, a multichannel retailing strategy is essential. It allows you to meet shoppers wherever they are, offer them flexible ways to buy, and ultimately build stronger relationships with your customers.

By integrating your sales channels with EasyStore, you can streamline your operations, increase your visibility, and focus on growing your business. 

Explore how EasyStore can elevate your multichannel retailing strategy today.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.