1,000 SMEs to Benefit: EasyStore and Partners Sign MoU to Empower Unified Customer Experience (UCX) for Retail and Ecommerce

FOR IMMEDIATE RELEASE

KUALA LUMPUR, MALAYSIA, 27 January 2025 – EasyStore, a Unified Commerce Solution, is reinforcing its commitment to SME growth through the ‘Let Business Help Business’ initiative. 

By collaborating with ecosystem enablers— SUNMI Malaysia, Ninja Van Malaysia and Alliance Bank, EasyStore is creating an integrated ecosystem that equips local SMEs with the tools they need to meet today’s evolving customer shopping expectations.

Recognizing the need for businesses to provide seamless, efficient, and engaging shopping experiences, EasyStore has formalized strategic collaborations with key industry partners, ensuring SMEs gain access to essential digital tools, logistics solutions, and payment innovations. The collaborations include:

• EasyStore Commerce (Malaysia) and Sunmi Technology (Malaysia) – Elevating in-store payment experiences with smart Internet of Things (IoT) devices, enabling faster, seamless, and more secure transactions that enhance customer convenience.

• EasyStore Commerce (Malaysia) and Ninja Van (Malaysia) – Strengthening logistics and fulfillment processes, allowing businesses to offer faster, more reliable deliveries with real-time tracking, meeting modern customer expectations.

• EasyStore Commerce (Malaysia) and Alliance Bank (Malaysia) – Empowering SMEs with integrated seamless financial solutions for business growth, digital financing while giving greater flexibility and affordability especially to local brands.

In response to the growing demand for mobile commerce, EasyStore has launched its Brand App designed to help SMEs stay connected with their customers. With over 70% of shoppers more likely to purchase from an app already installed on their phone, this initiative enables SMEs to integrate into customers’ daily routines effortlessly.

Through the EasyStore Brand App, businesses can customize their app with their own logo and brand name, offering customers an intuitive and immersive shopping experience. This enhances customer retention, fosters deeper engagement, and builds long-term brand loyalty.

With these strategic collaborations and customer-first tools, thousands of SMEs across Malaysia will gain access to innovative commerce solutions, helping them overcome operational challenges while enhancing the overall customer journey. 

Soh Yien Yee, Chief Relationship Officer, EasyStore, emphasized the importance of the initiative, stating: 

“We are excited to collaborate with ecosystem enablers who share our vision for SME growth. Through this partnership, we empower businesses to seamlessly manage customer touchpoints across online and offline channels, ensuring a smooth and engaging shopping experience that meets the demands of today’s shoppers.”

Mr. Raymond Chui, Group Chief Business & Transaction Banking Officer, Alliance Bank added: 

"At Alliance Bank, we are committed to empowering SMEs with the right financial tools to unlock their full potential. Our award-winning solutions are designed to help businesses not just survive, but thrive in today’s fast-evolving digital economy. This partnership with EasyStore marks another step forward in providing SMEs with seamless, innovative financial support—so they can focus on what matters most: growing their business." 

Mr. Victor Tan, Malaysia Country Manager, SUNMI remarked: 

“Smart IoT solutions are revolutionizing retail transactions. By offering SMEs secure, seamless, and efficient payment processing, we enhance the overall customer experience and streamline business operations.”

Mr. Fariz Maswan, Chief Sales Officer, Ninja Van Malaysia affirmed: 

“Logistics plays a crucial role in customer experience. This partnership ensures that SMEs can provide reliable deliveries with real-time tracking, enhancing customer satisfaction and loyalty.”

SMEs looking to be part of this campaign can sign up or learn more at www.easystore.co/lp/let-business-help-business

About Let Business Help Business

"Let Business Help Business" is an initiative launched by EasyStore in 2022 to connect business owners, founders, and entrepreneurs with industry experts, practitioners, and ecosystem enablers. The campaign fosters discussions on customer-focused strategies, helping businesses adapt to evolving consumer needs and deliver a seamless shopping experience across both online and in-person channels.

To date, it has empowered over 1,000 SMEs across the fashion, health & beauty, and home & living industries, equipping them with the knowledge and resources to grow and thrive. The initiative features programs such as Commerce Dialogue, Commerce Tour, and Commerce Summit, hosted in key business hubs, including Selangor, Penang, and Johor.

For more information, visit www.easystore.co/lp/let-business-help-business.

About Alliance Bank

Alliance Bank is dedicated to offering differentiated financial and non-financial solutions across consumer, SME, corporate, commercial, and Islamic banking sectors. Embracing its 'The Bank For Life’ brand purpose, Alliance Bank is committed to meeting the ever-evolving needs of its customers, serving as a dependable banking partner throughout their lifetime.

With a vision of community-centric banking, Alliance Bank deeply engages with the community through an omni-channel approach. Customers can interact with Alliance Bank through an extensive network of retail branches, Privilege Banking Centres, Business Centres, and Digital banking services. The Bank aims to foster meaningful connections within the communities it operates in.

About SUNMI Malaysia

SUNMI is dedicated to delivering smart IoT devices and integrated cloud services to businesses worldwide. As a leading provider of smart Android POS terminals, SUNMI offers a diverse range of solutions, including mobile and desktop POS systems as well as self-service kiosks. 

With a strong commitment to quality and innovation, SUNMI empowers businesses to thrive in the digital age by providing cutting-edge technology designed to enhance operational efficiency and customer experiences.

For more information, visit www.sunmi.com/.

About Ninja Van Malaysia

Launched in 2015, Ninja Van Malaysia is a tech-enabled logistics organisation backed by marquee investors including GeoPost, Alibaba Group, and B Capital Group. With 100% coverage in the country, Ninja Van Malaysia dedicates itself to go the extra mile and bring businesses to greater heights, providing fast and hassle-free deliveries to both shippers and shoppers.  

To maximise its scale in e-commerce, Ninja Van Malaysia offers a comprehensive suite of solutions – from digital to full-funnel marketing – to help shippers sell better. As a springboard for expansion beyond e-commerce, Ninja Van Malaysia's e-commerce express network lays the groundwork for venturing into other express verticals, including business-to-business inventory restocking and cold chain.  

For more information, visit www.ninjavan.co/.

About EasyStore

EasyStore is a Unified Commerce solution empowering retailers to prioritize customers and enhance their experience, creating a Unified Customer Experience (UCX) that makes customers love buying from them.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

For more information, visit www.easystore.co/.