This blog was updated on 14 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Successfully Announce the Launch of Your E-Commerce Website

Launching a new e-commerce website takes more than just going live — it requires careful planning, smart tools, and the right promotional tactics to build excitement, drive traffic, and connect with your audience.

What Should You Have in Place Before Launch?

Install a MailerLite Popup Form

Install MailerLite to add a popup subscriber form on your website. 

Collecting email subscribers before your launch makes it much easier to spread the word when your site goes live. 

If you don’t have a list yet, start gathering potential customers' emails early — it’s free to install on EasyStore.

According to Mailmunch, if you have 2,000 email subscribers and 2,000 Facebook followers:

• 435 people will open your email

• 120 Facebook followers will see your postThis shows how much more effective email marketing can be for announcements.

Set Up Facebook Pixel

Installing Facebook Pixel allows you to track website visits and create custom audiences for future retargeting with Facebook Ads. 

Pixel data can track up to 6 months back — so the earlier you install it, the better.

To create a custom audience:

• Go to your Audiences.

• Click Create Audience → Custom Audience.

• Choose a pixel.

• Set audience rules based on website activity or pixel events.

• Name your audience and click Create Audience.When you’re ready to run ads, select this audience to target visitors who’ve already shown interest.It’s free to install on EasyStore.

Sign Up for Google Analytics

Track where your traffic comes from and what users are doing on your site with Google Analytics. 

This is essential to understanding your audience and optimizing your store’s performance.

Installation is free on EasyStore — another must-have tool before your site goes live.

Test the Checkout Process

Before you invite customers to your new store, thoroughly test your checkout process. 

Go through a test purchase, check for errors or glitches, and confirm that any promo or coupon codes work correctly. 

This ensures a smooth experience for your customers from day one.

How to Promote Your Website Launch

Facebook

Announce your website launch on your Facebook page with a clear call-to-action (CTA) — like Shop Now or Join Our Email List. 

While growing social followers is useful, focus on building your email list since it converts at a higher rate. 

Leverage your friends’ and family’s networks by having them share your announcement or tag people who’d love your products.

Instagram

Start posting on Instagram before your site is live to build a following and generate interest. 

When you launch, announce it with a series of posts and consider offering a special promo just for your followers. 

This builds loyalty and encourages immediate action.

Partner with Bloggers and Influencers

Reach out to bloggers and influencers who resonate with your target audience and invite them to announce your shop’s launch. 

You may need to invest in a paid mention, but with careful budgeting, this strategy can drive significant traffic and brand awareness.

Good luck creating buzz and making your new website launch a success!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.