This blog was updated on 02 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Grow Your Ecommerce Business Through International Expansion

As the global economy continues to recover post-pandemic, many local businesses are rethinking their strategies to move forward. 

One major trend that's gaining momentum is international expansion through ecommerce. 

With fewer barriers to entry and a rising number of global online shoppers, expanding into new markets is now more accessible than ever for small businesses and entrepreneurs.

Why Do Businesses Expand Internationally?

1. More Opportunity, Less Risk

With over 2.14 billion online shoppers worldwide, the potential customer base for your products is massive. 

Don’t limit yourself to a small local audience—when done right, international shipping can be just as smooth as domestic logistics.

2. Boost Brand Recognition

Going global means greater exposure. 

Your products can appear in front of millions of international visitors on marketplaces. 

Over time, this helps build brand awareness and creates word-of-mouth opportunities as satisfied customers recommend your products to friends and family.

3. Increase Revenue Potential

Expanding your ecommerce business globally can significantly grow your revenue. 

For example, if you're based in Malaysia, the favorable exchange rate compared to some countries gives your products a price advantage, allowing you to enjoy better profit margins.

Still hesitant about going global?

What if you could start selling internationally with minimal startup cost using EasyStore?

Cross-border ecommerce can be complex, but EasyStore simplifies the process. 

It offers essential tools like multi-currency support and integrations with international shipping providers to help you sell globally with ease.

Beyond your online store, you can also connect to international marketplaces such as Shopee and Lazada in Malaysia, Singapore, Taiwan, and Thailand. 

EasyStore syncs all your product data, so you won't need to manually re-upload everything to each platform.

Ready to expand? 

Here are four practical steps to prepare your ecommerce store for global growth:

How to Prepare Your Store for International Expansion

1. Identify Your Target International Markets

Avoid the “sell to everyone, everywhere” mindset. Different regions have unique preferences and shopping behaviors. 

Start by identifying specific markets where your products are in demand.

2. Display Prices in Local Currencies

Offering prices in your customer’s local currency can improve the shopping experience and build trust. 

With EasyStore, you can add multiple currencies to your store, allowing shoppers to view product prices, shipping fees, taxes, and checkout totals in their own currency.

Learn how to manage your currency exchange settings

3. Set Up International Shipping

One of the biggest concerns customers have with international orders is delivery time. 

Providing an estimated arrival time and tracking information can ease purchase anxiety.

EasyStore integrates with various international delivery providers to streamline cross-border shipping. 

Customers can receive accurate delivery estimates and real-time tracking via email updates.

See how to enable international shipping

4. Translate Your Store and Online Content

If you're targeting non-English speaking markets, make your content accessible by offering translations. 

This shows respect for your audience and enhances their user experience.

Here are three methods to localize your store:

1. Manual Translation

• Create a sub-language version of your store to manually provide accurate content for each market. This method ensures clarity and avoids issues with auto-translation.

Photo source: Kim Gary

2. Create a Separate Website with a Local Domain

This is ideal for SEO and customer trust. 

A local domain boosts your site’s ranking in that country and assures customers of product availability in their region. 

3. Use Translation Software

Tools like Weglot (which offers a free plan) allow quick and easy translation of your store and content with minimal effort. 

Ready to Go Global?

With the right tools and support, international expansion isn’t just possible—it’s profitable. 

EasyStore is here to help you every step of the way.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.