This blog was updated on 19 May 2025, for more information connect with our team: https://www.easystore.co/contact 

6 Key Insights from EasyStore x TikTok Workshop on Boosting Ramadan and Raya Sales

The atmosphere was filled with excitement as participants gathered for the EasyStore x TikTok Malaysia Workshop, a 2-hour session packed with strategies on how to maximise sales during Ramadan and Raya. 

The event brought together ecommerce and retail merchants to learn how to grow their businesses using TikTok and EasyStore’s unified commerce solution.

Here are six key takeaways from the session:

1. TikTok Strongly Influences Purchase Decisions

TikTok is more than just an entertainment platform—it's shaping consumer behavior. According to a TikTok survey:

• 74% of users were inspired to learn more about a brand or product

• 66% said it helped them decide on what to buy

• 67% were motivated to purchase even when they weren’t actively shopping

This trend, widely captured by the hashtag #TikTokMadeMeBuyIt, shows that TikTok plays a vital role in product discovery and impulse buying.

2. Create Value-Packed Short Videos Throughout Ramadan

Ramadan is one of the most meaningful times of the year in Malaysia, when consumers actively prepare for the Hari Raya celebration. TikTok is their go-to platform for inspiration, ideas, and entertainment during this period.

Merchants are encouraged to produce short-form video content that provides value—such as product usage tips, preparation guides, or campaign teasers—throughout the month.

3. Use Short Videos for Soft Selling, Livestreams for Hard Selling

Short videos are great for brand storytelling and product discovery, while TikTok LIVE is ideal for direct, high-conversion selling.

Livestreams build trust and enable real-time interaction, which helps develop a personal connection with the audience.

Best practices shared during the session include:

• Featuring at least 10 products during a livestream

• Leveraging engagement tools (e.g. comment pinning, giveaways)

• Keeping sessions interactive and authentic to retain viewer interest

4. Expand Reach with Multichannel Selling

Rather than focusing on which platform is best, merchants should prioritize being present on all the platforms where their customers shop.

This means listing products across:

• Marketplaces like Shopee and Lazada

• TikTok Shop for high engagement and quick sales

• Your own branded online store

• Social media and messaging apps for outreach and support

Multichannel presence increases visibility, captures more customers, and diversifies sales sources.

5. Streamline Operations with a Unified Backend

Managing multiple sales channels can be time-consuming. That’s where EasyStore helps.

With EasyStore, you can manage:

• Product listings,

• Inventory,

• Orders,

• and Customer data

—all from a single backend system.

For instance, an order placed via TikTok Shop is automatically recorded alongside those from your online store or other marketplaces. This reduces manual work, improves accuracy, and allows teams to scale operations without increasing headcount.

6. Online-Merge-Offline (OMO) Is the Future

Retail is shifting rapidly, and businesses must adapt to stay competitive. One of the most significant trends is Online-Merge-Offline (OMO), where digital and in-store experiences come together seamlessly.

EasyStore’s new OMO retail solution empowers businesses with:

• Real-time inventory synchronization

• Omnichannel marketing tools

• A unified checkout experience

This solution helps businesses offer a personalized, consistent shopping experience, whether online or in-store. It also enables them to collect and analyze customer data from both environments for better decision-making.

Closing Thoughts

The event wrapped up with a lively networking session between business owners and the teams from TikTok and EasyStore. 

It was a valuable opportunity for merchants to gain new knowledge, build connections, and explore how to better navigate the evolving world of retail.

If you’d like to explore more ways to grow your business, visit the EasyStore Events Page.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.