FOR IMMEDIATE RELEASE

KUALA LUMPUR, December 31, 2024 - EasyStore, a trailblazer in unified commerce, proudly concludes the Let Business Help Business campaign for 2024. 

The tour unfolded across Cyberjaya, Shah Alam, and Kuala Lumpur, bringing together over 1000 prominent local merchants, industry experts, and aspiring entrepreneurs.

EasyStore extends a heartfelt shoutout to our esteemed partners, co-sponsors, business owners, founders, and entrepreneurs driving Malaysian businesses forward for being part of this initiative.

Let Business Help Business: Fostering Strength In Unity

Let Business Help Business campaign is an initiative by EasyStore aimed at empowering local entrepreneurs by providing a platform to share their stories, support one another, and foster collaboration within the Malaysian business community.

2024's campaign, it featured three core activities:-

Commerce Dialogue 

A new initiative that into founder insights from over 34 Malaysian businesses across various industries such as Makerz, The Pastels Shop, Tanamera, Siti Khadijah and many more. 

EasyStore explored how these founders successfully navigate changing consumer behaviors, providing captivating insights and showcasing their journeys in a 1-minute video for our viewers and Malaysian entrepreneurs.

Commerce Tour

Since its inception in 2022, the Commerce Tour has been a cornerstone of the LBHB initiative. 

This tour spans key business districts across Malaysia, featuring motivational sessions where business owners share their from their entrepreneurial journeys while guest speakers from industry leaders and experts share valuable insights on the latest trends, technologies and overcoming business challenges.

By fostering collaboration within the business community, sharing strategies and insights to entrepeneurs, Commerce Tour proves to be once again, a successful on-ground campaign that empowers entrepreneurs to grow and thrive in their businesses.

A key focus is on helping businesses adapt to evolving customer expectations through Unified Commerce experiences (UCX), ensuring seamless and personalized interactions across all channels.

Retail Summit Asia 2024 (RSA)

A full-day event that brought together the brightest minds and top retail experts from across the region, Retail Summit Asia 2024 (RSA) was a premier gathering of innovation and strategy. 

The summit featured a stellar lineup of renowned industry speakers, immersive breakout sessions, and an expansive exhibitor showcase, offering a unique platform for businesses to connect, learn, and grow. 

Frost Chen, CEO of EasyStore, unveiled game-changing product features designed to unify online and offline channels, helping businesses adapt to evolving customer expectations. 

Attendees left with fresh strategies to embrace emerging trends, streamline operations, and deliver seamless shopping experiences.

Special Thanks to Our Co-Sponsors and Partners

We extend our heartfelt gratitude to our partners throughout our journey this year:

Stripe: Financial Infrastructure to Grow Your Revenue

Stripe offers a seamless payment processing platform for both online and in-person transactions. With its robust solutions, businesses can easily accept payments, send payouts, and automate financial operations to streamline their growth.

redlyexpress: Quality International Shipping at Affordable Prices

Specializing in eCommerce logistics, redlyexpress delivers tailored international parcel services, offering businesses a cost-effective way to reach customers worldwide and scale their operations effortlessly.

Choco Up: Growth Capital for Ambitious Businesses

Choco Up provides flexible, zero-equity working capital solutions designed to help businesses grow. With fast and accessible financing options, Choco Up ensures companies can achieve their full potential without compromising equity.

Let Business Help Business Timeline and Highlights

• 22nd May 2024, Cyberjaya: The session “Let Business Help Business: From Unknown to Well-known—How Sugarbomb and Sultera Came Out on Top” featured insights from Kanumbu Agussalim of Sugarbomb and Ashraf Aziz of Sultera.The discussion focused on home and living products, which are traditionally sensory purchases, such as feeling bedding and smelling perfumes. They highlighted innovative strategies to seamlessly blend online and offline shopping experiences, enabling customer to connect with their products more easily and positively, fostering brand loyalty.
• 15th July 2024, Shah Alam: “What It Takes to Be Malaysia’s Favourite Skincare & Beauty Brand” featured inspiring talks from speakers featuring Kamelia Nisha and Sarini Zainal.The session delved into the challenges of building trust as locally made skincare and makeup brands, their strategies for overcoming obstacles, and how they successfully dominated their field. They also shared insights on gaining customer loyalty and standing out in a competitive market through unique selling propositions.
• 18th September 2024, Petaling Jaya: The Retail Summit Asia (RSA) 2024 served as a roadmap for retailers, industry leaders, and partners looking to elevate customer experiences.Hosted by EasyStore, the summit brought together some of the brightest minds and most innovative thinkers to delve into the latest trends, strategies, and technologies shaping the future of retail.
• 27th November 2024, Puchong: “Jom Buat Shoppers Jadi Setia” focused on effective strategies for leveraging key for consecutive peak sales seasons in 2025 such as Chinese New Year, New Year, Ramadhan, and Raya. The session emphasized the importance of thoughtful planning, targeted strategies, and a customer-first mindset across all channels, including physical stores, to build lasting customer loyalty.

Building Connections, Driving Innovation

Let Business Help Business campaign solidified its position as a catalyst for innovation and community growth, connecting merchants, partners, and industry experts to share insights and strategies for thriving in the competitive retail landscape. 

Through this initiative, EasyStore reaffirms its commitment to empowering a stronger, more resilient business community in Malaysia.

Excited for what 2025 has in store for the business community?

As we move forward to 2025, we’re excited to bring even more opportunities for connection, growth, and knowledge sharing.

Join us for the 2025 edition of Let Business Help Business, where this year’s strategies and content will take a fresh direction—focusing on rising trends in reshaping the retail landscape. Stay ahead of the curve and be part of this transformative journey!