This blog was updated on 03 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Use Instagram Business Profile to Grow Your Online Store

Facebook has long offered business tools, and now Instagram has joined in with business-specific profiles and in-app features designed to help brands connect with their audience.

What Is an Instagram Business Profile?

The Instagram Business Profile offers additional features to help businesses connect with customers and track engagement.

A key update includes the ‘Contact’ button, allowing customers to reach you via phone, email, or even get directions to your store.

Other tools include Instagram Insights, which gives you data on follower demographics and post performance, and Promote, which lets you run ads directly within Instagram.

How to Create an Instagram Business Profile

If you already have an Instagram account for your business, simply switch to a Business Profile in your settings. If you’re new, follow these steps:

• Download the Instagram app.

• Sign up using your business email.

• Choose a recognizable username.

• Upload a profile photo.

• Fill in your bio (include a link to your store).

• Switch to a Business Profile.

Define Your Instagram Goals

Once your profile is ready, decide on a clear objective. Examples include:

• Showcasing company culture

• Featuring customer testimonials and user-generated content

• Providing value-added content (tips, inspiration, behind-the-scenes)

• Driving traffic and sales to your online store

What Content Should You Post?

Here are a few types of posts that work well for online stores:

• Product-Centric – Showcase your products in different settings.

• Customer Stories – Share how customers use and love your products.

• Behind-the-Scenes – Show the team and culture behind your brand.

• Motivational & Lifestyle Posts – Inspire and engage your audience.

• Videos & Reels – Demonstrate product benefits in action.

• Giveaways & Contests – Boost engagement and attract new followers.

How to Build Your Instagram Following

Getting noticed on Instagram takes effort, but here are a few strategies:

• Use relevant hashtags to increase post visibility.

• Engage with your target audience by liking and commenting on their posts.

• Collaborate with influencers to gain more exposure.

• Post consistently and keep your branding authentic and relatable.

Check out our guide: 21 Proven Ways to Boost Your Instagram Followers for Your Business

Integrating Instagram with Your EasyStore

You can embed your Instagram feed on your EasyStore homepage to display real-time updates and product images. This helps showcase your brand and engage visitors beyond just product pages.

See how these merchants use Instagram on EasyStore:

• Brown & Sugar

• JOBBIE NUT BUTTER

• Your Scent Station

• Kick Boxers

• 9 Familee

Conclusion

Instagram is a powerful tool to showcase your brand, engage customers, and drive sales. If you haven’t set up a Business Profile yet, now is the time. Get started today and make Instagram work for your business!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.