Transforming Every Step of Customer Journey

At EasyStore, we know your customers are at the heart of your business. That’s why we’re thrilled to unveil features designed to elevate their journey, making every interaction seamless and personalized.

Leave behind complex processes and focus on delivering exceptional experiences your customers will love. These updates empower you to connect more deeply, streamline operations, and make every moment count.

Excited to see the difference? Dive in and explore how these innovations can help you prioritize your customers and build lasting connections! 

EasyStore January 2025 Product Updates

1. [POS]: Refund Flexibility via Customer's Preferred Method 

If a customer requests a refund, you can now select how to process it and choose the refund method from a dropdown list of all activated payment options for your store.

Customers typically expect the refund to be issued through the same method they originally used. And 92% of customers surveyed said that they would buy again if the product return process were easy.

• For manual refund, if the customer wants to receive the refund in cash, staff will manually process the refund, either by handing over cash or making a bank transfer to the customer.

• For auto refund, the refund is automatically processed by voiding the payment through the same payment gateway the customer initially used, without the need for manual handling.

Once the refund is completed, customers will receive an email confirming the refund, with reassurance that it will be processed within 14 days, providing peace of mind.

Additionally, businesses benefit from better tracking and record-keeping, as the refund method will be clearly recorded in the order for future reference.

2. [POS]: Shift Report Enhancement

Handling customer inquiries made with POS orders used to be a challenge due to limited access to order details. 

With our enhancement in this feature, businesses now have complete order information at their fingertips, enabling staff to provide accurate and efficient assistance to customer's inquiries, ensuring a smoother customer experience.

This latest enhancement introduces a shortcut between the order page and the shift report, prioritizing customer satisfaction.

• For Customers: When customers inquire about their orders, staff can quickly access the shift report to identify the person in charge, allowing them to resolve any issues without unnecessary delays creating a faster and more seamless experience for customers.

• For Staff: Whether it’s a question about order details or payment, staff can instantly cross-reference related transactions, helping them provide clear and immediate answers that reduces waiting times, and enhancing customer trust.

• For Business Owners: Owners can step in at any time to assist with order-related inquiries, ensuring a responsive and customer-focused operation.

Overall, this feature enhances the customer experience by offering quicker resolutions and fostering a more responsive service culture.

3. [POS]: Receipt Printing Supported Through Epson

We’re excited to share a new update that makes checkout faster and more efficient. Businesses using our POS system can now print receipts directly through Epson printers, all via the "Admin Mobile App." 

Whether businesses are managing a busy retail store or a pop-up stall, this integration helps make receipt printing effortless.

This update supports a range of connection options to suit your setup:

• Bluetooth

• WiFi

• LAN

Customers can now benefit from a smoother transactions and precise receipts, as businesses gain more flexibility in choosing the best method for printing receipts. 

Game-Changing Customer Experience With Brand App

Brand App is a white-label shopping app customized with your branding, offering the same powerful features as a shopping app, but with a unique brand experience.

Here’s how you can become a part of your customers’ daily lives by offering a personalized, seamless, and convenient mobile shopping experience at their fingertips.

• Custom App Icon: Make your brand instantly recognizable on your customers' home screens by using your brand logo as the custom app icon. This strengthens brand recall and increases the chances of customers tapping into your app regularly. 

• Custom App Name: Using your brand’s name instead of a generic one makes your app feel more exclusive and directly connected to your business. This builds trust and familiarity, making customers more likely to engage with your brand.

• Custom App Store Screenshot: Showcasing your app with personalized screenshots allows customers to immediately understand the benefits of downloading your Brand App. A well-crafted preview highlights your unique offerings, creating anticipation and a smoother shopping experience.

• Custom Feature Banner: A dedicated feature banner lets you highlight promotions, new arrivals, or exclusive offers right inside the app. This grabs attention instantly, keeping customers engaged and informed about what’s new.

• Full App Ownership: Owning the app fully means complete control over the user experience, branding, and customer interactions. This allows for tailored updates, seamless customer communication, and the ability to collect first-party data for personalized marketing strategies.

All these elements work together to create a seamless, branded, and immersive mobile shopping experience, making customers feel more connected to your brand and more likely to return! 

Be a part of your customers’ daily lives with personalized, seamless and convenient mobile shopping at their fingertips. Click here to find out more.

EasyStore Unified Commerce Solution

EasyStore is a unified commerce solution that unifies retail and ecommerce business.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

Master Customer Experience in 2025 with our 3 Step Checklist

Customer expectations are on the rise in 2025. Use this checklist to learn 3 essential steps for improving customer interactions and staying ahead.

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