FOR IMMEDIATE RELEASE

KUALA LUMPUR, January 21, 2025 — EasyStore, a leading unified commerce solution for Malaysian brands, has been invited by Ninja Van together with industry leaders, ecommerce experts, and media representatives assemble at Colony Star Boulevard KLCC for the launch of Ninja Van’s latest e-Guide, From Malaysia to Southeast Asia: A Practical Guide for E-commerce SMEs Expanding Beyond Borders.

Overcoming Market Barriers with Scalable Expansion Strategies

Denise Wong, Head of Ninja Van Cross Border highlighted that to successfully tap into this growing demand, brands must adopt the right supply chain strategy to overcome key challenges such as shipping costs, regulatory complexities, and market fragmentation.

• Speed and Reliability of Delivery: Customers expect fast, hassle-free shipping. By leveraging Bulk Shipping + Local Fulfillment, brands can stock products within destination countries, ensuring quicker deliveries and higher customer satisfaction.

• Product Availability and Order Flexibility: Shoppers want confidence that their desired products are always in stock. The Source + Production + Local Fulfillment model places inventory closer to customers, reducing the risk of stock shortages and improving fulfillment efficiency.

• Affordability and Cost Efficiency: Cost-conscious consumers look for the best value when shopping online. The Direct-To-Customer (DTC) model helps brands minimize warehousing expenses by shipping only when orders are placed, making international shopping more accessible, though with slightly longer delivery times. 

By adopting the right fulfillment model, brands can maximize their potential while ensuring a seamless customer experience across borders.

Why a Customer Experience Consistency Strategy is Essential for Cross-Border Growth?

Yienyee Soh, EasyStore’s Chief Relationship Officer, took the stage at the event to share valuable insights on how to deliver a seamless and consistent customer experience across borders.  

By centralizing operations, from managing multi-currency transactions and localized pricing to streamlining customer interactions via Unified Commerce Solution.

"To thrive in the competitive Southeast Asian market, Malaysian brands need to ensure their online stores are prepared to cater to international customers," said Yienyee. 

“This includes offering automated currency conversion, personalized experiences tailored to local preferences, and providing integrated last mile or door-to-door delivery options."

How Customers Experience the Ease of Shopping Across Borders

1. Customers Shop Globally, Pay in Their Currency

Customers can see prices in their local currency and check out without hidden fees or confusing conversions on brand's online store.

With automated currency conversion, customers know exactly what they're paying, eliminating the need to guess exchange rates.

Multi-currency payment options like Stripe or PayPal let customers pay easily with their preferred method, building confidence in every purchase. 

In Southeast Asia, 51% of shoppers use social media platforms to discover products, so offering seamless payment options is key to boosting international sales.

2. Customers Enjoy Personalized Shopping Experiences

When shopping online, customers want a seamless experience that feels local to them.

Whether it's Buy Online, Pick Up In Store (BOPIS) for quick access or Cash on Delivery (COD) for flexibility, customers can choose what suits them best, with stores adjusting to their preferences.

Language, currency, and promotions are no longer barriers for customers. 

In fact, 68% of Southeast Asians prefer brands that provide unique, quality products from neighbouring countries, with many expecting tailored payment and fulfillment options.

3. Customers Experience Smooth Cross-Border Shopping

By focusing on seamless logistics and personalized customer experiences, EasyStore and Ninja Van are empowering Malaysian brands to take sustainable steps towards global expansion, while maintaining the integrity of their brand’s quality and service.

Excited for what 2025 has in store for the business community?

As we move forward to 2025, we’re excited to bring even more opportunities for connection, growth, and knowledge sharing.

Join us for the 2025 edition of Let Business Help Business, where this year’s strategies and content will take a fresh direction—focusing on rising trends in reshaping the retail landscape. Stay ahead of the curve and be part of this transformative journey!