EasyStore Commerce Tour 2025 in Johor Bahru: Helping Businesses Unlock Sales They’ve Been Missing

JOHOR BAHRU, July 23, 2025 — EasyStore, Malaysia’s leading Unified Commerce Solution provider, continues its momentum with the second stop of its Commerce Tour 2025 in Johor Bahru. Following a strong kickoff in Penang, this leg continued the nationwide initiative’s mission to equip Malaysian businesses with real world strategies for sustainable growth.

The Commerce Tour continues its mission by championing digital empowerment in enabling businesses to deliver exceptional customer experiences, foster loyalty, and drive long-term growth across every touchpoint.

The Johor Bahru edition of the tour carried the theme “Revenue on Repeat: Unlock Sales You Missed Out,” with a sharp focus on customer retention and repeat sales. The session brought together a vibrant mix of retail founders, business owners, digital enablers and commerce solution providers to explore a vital question: “How can businesses generate more revenue from the customers they already have?”

Throughout the day, attendees gained practical insights from experts in marketing, logistics, finance, and technology. All aimed at helping businesses strengthen customer relationships and unlock untapped revenue potential.

EasyStore extends its heartfelt appreciation to our event partners — Fiuu, Alliance Bank Malaysia, SUNMI, E3hubs, AMBTY, Ninja Van Malaysia, and venue sponsor INFINITY8  whose collaboration was instrumental to the event’s success. Their contributions extended beyond logistics, offering strategic expertise and a shared commitment to empowering Malaysian businesses through innovation.

Fuel Your Growth with Alliance Bank Malaysia

As Malaysia’s trusted SME banking partner, Alliance Bank Malaysia is committed to driving business success through accessible financing, sustainable programs, and seamless digital solutions. Alliance Bank continues to be a catalyst for long-term success , helping businesses serve their loyal customers better and thrive in today’s evolving economy. 

Alliance Bank Malaysia Empowers Businesses Through: 

• Sustainability-Driven Financing

Through its Sustainability Impact Program, Alliance Bank is helping SMEs transition toward environmentally responsible practices. Its latest ESG report, released in January 2025, offers practical insights for businesses embracing sustainable growth.

• Effortless Onboarding

Open a business current account entirely online which means no need to visit a branch. The streamlined process makes it faster and easier for businesses to get started.

• Purposeful Funding for What Matters Most

With working capital solutions tailored for SMEs, Alliance Bank empowers businesses to scale efficiently, manage operational expenses, and remain financially agile.

Deliver Smarter with Ninja Van Malaysia

As one of Southeast Asia’s leading logistics providers, Ninja Van Malaysia continues to power business growth with tech-enabled, cost-effective, and flexible delivery solutions. Their expanding suite of services goes beyond traditional shipping to help businesses retain customers and optimize post-purchase experiences.

• Last-Mile Delivery That Builds Loyalty

Ninja Van offers seamless last-mile delivery across Southeast Asia through its fully self-owned network, providing 100% coverage. With flexible service levels including Standard, Next-Day, and Same-Day options ,and up to three delivery attempts plus change-of-delivery features, Ninja Van ensures reliable order fulfillment that enhances customer satisfaction and encourages repeat business.

• B2B Restock Logistics for Operational Growth

With Ninja B2B, businesses can streamline their restocking processes through strategically placed hubs and stations nationwide, speed-optimized delivery routes, and cost-saving efficiencies for bulk and recurring orders. This redefined B2B logistics model enables retailers to restock faster and manage multi-branch operations with greater efficiency.

• Transparent and Tech-Driven Fulfillment

Ninja Van’s integrated tech platform offers real-time tracking, digitized workflows, and unified dashboards, providing parcel visibility that enhances decision-making and customer communication. With flexible solutions such as cold-chain delivery, warehousing, and procurement support, it empowers brands to stay agile and responsive in today’s fast-paced retail environment.

Beyond the First Purchase: AMBTY’s Strategy for Repeat Revenue

Led by Andrew Anderson, AMBTY’s masterclass explored the psychology and strategy behind customer retention ,diving into how brands can use storytelling, behavior insights, and digital touchpoints to keep customers coming back.

Key takeaways from AMBTY:

• Retention Starts with Intentional Strategy

Repeat sales don’t happen by luck, they’re designed. Andrew emphasized the need to shift from transactional thinking to relationship building through lifecycle marketing.

• Craft Campaigns with Emotional Hooks

Stories sell. Brands that embed storytelling into their messaging create stronger customer connections. AMBTY demonstrated how authentic narratives outperform generic promotions.

• Leverage Micro-Moments and Personalization

Use customer data to trigger timely, relevant messages. Whether it’s abandoned cart reminders or loyalty nudges, personalized outreach significantly boosts conversion and brand loyalty.

EasyStore on Driving Unified Commerce

In today’s rapidly evolving retail environment, delivering a consistent and connected customer experience is essential. At the Commerce Tour 2025, EasyStore highlighted the importance of unified commerce as a strategic foundation for business growth ,enabling brands to streamline operations, enhance customer engagement, and drive repeat sales across all channels.

• Unify Every Touchpoint for Seamless Customer Experience

Success in modern commerce isn’t just about being online, it’s about delivering a consistent experience across every channel. EasyStore empowers brands to centralize inventory, orders, and customer data for smoother operations and better customer satisfaction.

• Grow Smarter, Not Harder

With tools that support multi-channel selling, EasyStore helps businesses maximize reach without increasing complexity. Merchants can easily sell across online stores, marketplaces, and social media all from one platform.

• Make Retention a Growth Strategy

EasyStore emphasizes turning first-time buyers into repeat customers. By integrating marketing tools like email campaigns, abandoned cart recovery, and customer segmentation, brands can build loyalty and generate sustainable, long-term revenue.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.