5 Reasons Why your Emails go to Spam
By Claire Lee from GetResponse · 7th January, 2019
You spend hours carefully crafting the perfect content for your subscribers. You hit send, kick back with a cup of coffee, and wait for the responses to roll in. But then you spot something: your email has ended up in the dreaded spam folder.
What happened? Here are 5 reasons why your emails might be marked as spam:
1. You don’t have permission
This is the most likely scenario: your subscribers didn’t give their OK to hear from you. This is the golden rule of email marketing – and there are many spam laws to protect people from unsolicited emails. To get permission, simply place an opt-in form on your website so visitors can sign up to your list.
2. Your subject line and content don’t match
If you mislead subscribers with a seductive subject line that doesn’t match the email content, they’re more likely to report you for spam. So make sure the subject and content are aligned, to boost relevancy and engagement.
3. There’s no unsubscribe link
Even if you think subscribers will love your emails, you still need an unsubscribe link so they can opt out. If you remove it, you risk spam complaints or even a fine.
4. You use spam trigger words
Some words and phrases can trigger spam filters – so it’s best to avoid them in your subject lines and content. Here are a few examples:
· No credit card needed
· Buy direct
· Pure profit
· No cost
· Take action now!
Here’s a full list of spam words and phrases.
5. You email inactive addresses
List hygiene is key to keeping good email deliverability. If you regularly send to inactive email addresses, spam filters will penalize your domain and ISP. And that means your future emails are more likely to end up in the spam folder.
Every three to six months, it’s a good idea to remove any addresses that haven’t engaged with your emails.
That’s it! Now you know the top 5 reasons why emails end up as spam. We hope these tips and insights help you get better deliverability in the future.
Good luck!
***
This is an article from GetResponse
Latest articles
-
How to sync retail stock to multiple ecommerce channels in 1 go!
By Kelie Wong · 9th Apr, 2024
-
March 2024 Product Updates
By Kelie Wong · 1st Apr, 2024
-
MSMEs Digitalisation Grant MADANI 2024 : Claim RM 5000 Business Grant With EasyStore Solutions
By EasyStore Press · 1st Apr, 2024
-
March 2024 Hidden Explores
By Kelie Wong · 28th Mar, 2024
-
#TechMeToBazaar: A digital-first Ramadan Bazaar with EasyStore as digitalisation partner
By EasyStore Press · 22nd Mar, 2024
-
EasyStore's Appreciation Night Unites Industry Leaders and Strengthens Collaborative Networks
By Kelie Wong · 21st Mar, 2024