This blog was updated on 09 April 2025, for more information connect with our team: https://www.easystore.co/contact 

15 Facebook Ad Mistakes Ecommerce Businesses Make During Ramadan

Ramadan is one of the most significant cultural moments worldwide. It’s both the holiest and most celebrated month on the Muslim calendar. 

As we approach Ramadan, consumer behavior shifts in ways that present unique opportunities for ecommerce businesses.

While big brands like McDonald’s create powerful campaigns tailored for the season, smaller ecommerce businesses often miss out. 

Here are 15 Facebook-related mistakes ecommerce brands frequently make during Ramadan—and how to avoid them.

1. Not Having an Ecommerce Website

Relying solely on a Facebook Page or Marketplace limits your ability to collect customer data and optimize performance. 

A dedicated website allows you to install tools like the Meta Pixel, which tracks visitor behavior and enables better ad targeting.

If you're using EasyStore, you can easily install your Pixel code through the Facebook Pixel app—no developer needed.

2. Not Targeting Mobile Users

During Ramadan, 19 million people in Malaysia access Facebook on mobile, and 4 in 5 Facebook purchases happen on mobile devices (Facebook internal data, Malaysia, Apr–Jul 2016).

Mobile is how people pass the time, stay updated, and engage with Ramadan content. Make sure your website is mobile-optimized so visitors can easily browse and buy on the go.

3. Not Starting Ramadan or Eid Campaigns Early

Ramadan marketing starts early—conversations on Facebook begin up to a month before the holy month starts. Businesses should focus on three key phases: pre-Ramadan, Ramadan, and post-Ramadan.

Plan and launch your content early so you’re top of mind when consumers begin their preparation.

4. Stopping Campaigns After Ramadan Ends

Many businesses pause operations during the Eid holiday, but consumers don’t stop shopping. Eid celebrations continue for weeks, and people still browse and purchase online.

Even if you’re taking a break, consider taking pre-orders or letting customers know their orders will be shipped after the holidays.

5. Not Building Awareness for Your Campaign

Use Facebook’s Reach Objective to stay top of mind and maintain presence throughout the season. Reach campaigns help you control ad frequency and expand visibility.

When paired with the Facebook Pixel, you can exclude previous visitors to focus on reaching new potential customers.

6. Not Targeting Women

Women—especially mothers—are typically busier during Ramadan, managing households, preparing meals, and organizing gatherings. Their mobile devices become essential tools for inspiration and convenience.

Tailor your campaigns to help solve their problems and save them time.

7. Not Targeting Strategic Seasonal Audiences

Facebook’s targeting tools let you reach specific behaviors that emerge during Ramadan. For example, you can target mothers looking for meal inspiration or working professionals exploring gadgets to buy with their bonuses.

8. Not Using Facebook’s Ad Scheduling Feature

Most small businesses can’t afford TV ads, but here’s the good news: people often scroll Facebook while watching TV.

With ad scheduling, you can show your ads during peak engagement times—like iftar (breaking fast) or late evenings when users are more active online.

9. Not Being a Problem Solver

Ramadan is stressful for many, especially for those managing both work and family. Offer products or services that genuinely solve problems during this time.

Think: how does your product add convenience or joy to your customers’ Ramadan routines?

10. Not Incorporating Emotions in Your Ads

Ramadan is an emotional season rooted in gratitude, reflection, giving, and reconnecting with loved ones. Your content should reflect these emotions.

Use stories and visuals that tug at the heart to increase engagement and drive action.

11. Only Advertising to the Top of the Funnel

Most customers don’t convert after seeing your ad once. That’s why retargeting is essential.

Install the Facebook Pixel to track visitors who didn’t complete a purchase and run follow-up campaigns using social proof or limited-time offers.Related: 4 Facebook Strategies to Boost Sales for Your Ecommerce Store

12. Not Using Facebook Dynamic Ads

Retargeting gets complicated when you have a large product catalog. That’s where Facebook Dynamic Ads come in. They automatically show users the exact products they viewed or added to cart—without having to set up multiple ads.

If you’re using EasyStore, this setup is easy. Just generate a product feed link from your store and upload it to Facebook’s Product Catalog.

13. Measuring the Wrong KPIs (or Not Measuring at All)

Your key performance indicators (KPIs) should align with your campaign objectives. Don’t expect high sales numbers from a campaign designed for brand awareness.

Instead, define success clearly:

• Awareness = Reach and video views

• Acquisition = Click-through rate and add to cart

• Retention = Repeat purchases and ROAS

14. Not Doing Any Good Deeds

Ramadan is the season of giving. Strengthen your brand by supporting a cause, donating a portion of your sales, or organizing a community initiative. Acts of goodwill resonate deeply during this time.

15. Not Understanding Ramadan Consumer Behavior

What works in regular seasons may not work during Ramadan. Behavior changes across pre-Ramadan, Ramadan, and post-Ramadan phases.

Take time to study your audience’s seasonal needs and align your content, offers, and tone accordingly. Businesses that do this stay relevant—and ahead of the competition.

Conclusion

Ramadan offers a major opportunity for ecommerce businesses—but only for those that plan, adapt, and execute thoughtfully. 

Avoid these common Facebook ad mistakes to make the most of the season and build long-term connections with your audience.

How is your business preparing for Ramadan this year?

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.