This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Appoints Lee Wei Hong as VP of Retail Success to Drive Unified Commerce in Malaysia

FOR IMMEDIATE RELEASE

Kuala Lumpur, 4 August 2023 – EasyStore, a leading Ecommerce and Retail technology platform, is proud to announce the appointment of Lee Wei Hong as Vice President of Retail Success, Malaysia.

With over a decade of experience in New Retail, Online-Merge-Offline (OMO) implementation, and digital strategy, Wei Hong brings deep industry knowledge and a strong track record of success in helping businesses transition to unified commerce models.

Before joining EasyStore, Wei Hong served as Vice President of Merchant Success at 91APP Sdn Bhd, a subsidiary of 91APP Inc. (Taiwan), where he led transformative initiatives in business model evolution, competitive market analysis, sales strategy, merchant onboarding, and regional market expansion. His leadership played a key role in boosting growth and driving retail digitalization in the Malaysian market.

91APP Inc. (Stock code: 6741) is the first Software-as-a-Service (SaaS) company listed on Taiwan’s TPEx. Specializing in OMO retail cloud services, 91APP delivers a proprietary and integrated Commerce Solution and Marketing Solution, enabling retail brands to seamlessly enter the Direct-to-Consumer (D2C) ecommerce space. 

The company is known for helping businesses optimize operations, harness OMO advantages, and improve profitability. With a presence in Taiwan, Hong Kong, and Malaysia, 91APP is actively expanding its OMO solutions into global markets.

“Wei Hong’s deep understanding of the retail landscape and strategic acumen aligns perfectly with EasyStore’s mission,” said Melissa Poh, General Manager of EasyStore Malaysia. “We are confident that his leadership will accelerate our efforts in empowering merchants with seamless and scalable retail success solutions.”

“We are thrilled to welcome Wei Hong to the EasyStore team,” added Frost Chen, CEO of EasyStore. “His experience and vision will be vital in taking our retail transformation initiatives to the next level.”

“I’m excited to join EasyStore’s innovative team and take on the challenge of shaping the future of retail success,” said Wei Hong. “EasyStore’s emphasis on collaboration, creativity, and adaptability mirrors my own values. I look forward to contributing to the company's ongoing mission to unify commerce across all channels.”

Wei Hong’s appointment underscores EasyStore’s commitment to strengthening its leadership with industry experts dedicated to innovation, customer success, and the transformation of unified retail in Southeast Asia.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.