This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Celebrating EasyStore Merchants at the Malaysia Top E-Commerce Merchant Awards 2024

FOR IMMEDIATE RELEASE

PETALING JAYA, June 10, 2024 — EasyStore was honored to be invited as a strategic partner at the prestigious Malaysia Top E-Commerce Merchant Awards 2024 (Top ECM Awards 2024), organized by the Selangor Information Technology & Digital Economy Corporation (Sidec). The ceremony took place on May 25, 2024, at Sunway Resort Hotel.

This event also celebrated the remarkable achievements of business owners using EasyStore’s Unified Commerce Solution—demonstrating how integrated, cross-channel experiences lead to better business outcomes and improved customer satisfaction.

About the Malaysia Top E-Commerce Merchant Awards

Organized annually by Sidec, the Malaysia Top E-Commerce Merchant Awards recognize outstanding homegrown e-commerce businesses. 

The program offers merchants increased visibility, credibility, and opportunities to grow their brand within Malaysia’s digital economy.

The 2024 awards featured four major categories:

• Malaysia Top E-Commerce Merchant Awards: Honoring top-performing merchants across Malaysia based on performance, innovation, and market presence.

• Selangor E-Commerce Merchant Awards: Highlighting the achievements of Selangor-based merchants.

• AFFIN BANK Rising Star Awards: Recognizing emerging merchants with strong growth potential.

• AFFINGEM Women Trailblazer Awards: Celebrating female entrepreneurs making impactful contributions in the e-commerce space.

EasyStore’s Award-Winning Merchants in 2024

The 2024 edition saw a remarkable Gross Merchandise Volume (GMV) of RM109,189,877.00 and over 2.38 million orders. EasyStore is proud to stand alongside its merchants in celebrating their outstanding accomplishments.

1. Finalist, Malaysia Top E-Commerce Merchant Award: Ashvertising Marketing (Sultera)

Formerly known as "Sultan," Sultera offers premium home products like hotel-grade towels, bedding, and decor—bringing 5-star luxury into Malaysian homes.

Formerly known as "Sultan," Sultera offers premium home products like hotel-grade towels, bedding, and decor—bringing 5-star luxury into Malaysian homes. 

From their beginnings in 2018, they’ve grown rapidly through both online and retail channels, including a flagship store in Shah Alam.

In just one year, Sultera achieved a 160% increase in business revenue using EasyStore to manage operations across Shopee, Lazada, their online store, and more. After winning in the Selangor category in 2023, they’ve now advanced to the national stage.

They’ve built 11 celebrity brands—featuring names like Suri by Lisa Surihani, The AUD by Aaron Aziz, and Crush by Rita Rudaini.

Using EasyStore’s online store and marketplace integrations for five years, Nori has streamlined product launches and provided fans with seamless shopping experiences.

Since 2016, they’ve relied on EasyStore to create a user-friendly shopping experience and a unified loyalty program supporting local brands.

Their reach spans across Shopee, TikTok Live, and their online store, allowing them to grow their audience and maintain strong customer trust.

Past Success Stories: EasyStore Merchants Over the Years

EasyStore has long celebrated merchant success, recognizing those who stand out across the award circuit:

2022: Winner, AFFIN Bank Rising Star Award – Meet Mee Kitchen

2023: Finalist, Malaysia E-Commerce Merchant Award – Bayu Somerset 

2023: Finalist, Selangor E-Commerce Merchant Award – Ashvertising Marketing (Sultera) 

2023: Winner, AFFIN Bank Rising Star Award – Adrenalin Addict 

These achievements speak to the power of EasyStore’s unified commerce solution in driving real business growth—helping merchants expand, scale, and gain national recognition.

Interested in growing your business like these award-winning brands? 

Talk to our experts and learn how EasyStore can support your journey.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.