This blog was updated on 26 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How EasyStore Broadcast Center Enhances Customer Experience and Boosts Sales

In today’s crowded digital marketplace, providing a Unified Customer Experience (UCX) is no longer a luxury—it’s a necessity. Businesses that exceed customer expectations and maintain consistency across every interaction are the ones that stand out and succeed.

In this article, we explore the importance of UCX, how digital communication has evolved, and why EasyStore Broadcast Center is a must-have for your sales team to elevate customer engagement and drive conversions.

Understanding Unified Customer Experience (UCX)

UCX is a strategic approach that ensures customers enjoy a consistent, seamless, and personalized experience across all channels—whether online, in-store, mobile apps, or social media.

It builds trust, reinforces brand identity, and strengthens customer loyalty by placing the customer at the center of your business operations.

• 87% of consumers are more likely to shop with businesses that use technology to enhance UCX.

• 34% increase in average customer spending after adopting a UCX strategy.

• 90% higher customer retention rate for businesses using UCX.

The Shift in Customer Communication

Traditional marketing methods—such as flyers or word-of-mouth—were time-consuming and offered limited insights. As digital communication became the norm, businesses shifted to email and social media, but manual efforts struggled to keep pace with customer expectations.

Today’s customers are fragmented across platforms—shopping on websites, browsing social media, and visiting physical stores. The challenge for retailers? Reaching them effectively with the right message, at the right time, on the right platform.

Broadcast at Scale: Reach Over 10,000 Customers with One Click

EasyStore Broadcast Center simplifies this challenge by allowing businesses to send bulk messages across multiple channels—including WhatsApp, Telegram, LINE, Messenger, SMS, Email, and EasyStore’s Shopping App.

Whether you're communicating with new, returning, or loyal customers, Broadcast Center ensures your message is clear, consistent, and personalized.

Key Benefits of EasyStore Broadcast Center:

• Multichannel Communication: Send campaigns across multiple sales channels with one click, ensuring brand consistency and maximum visibility.

• Personalized Messaging: Use customer insights to tailor product recommendations based on behavior and preferences—driving engagement and loyalty.

• High-Impact Campaigns: Share promotions, product launches, or announcements with interactive, two-way communication that encourages action.

• Recover Abandoned Carts: Send reminders and incentives to customers who left items behind—helping boost conversions effortlessly.

• Mobile Reach: Target customers directly via SMS or push notifications through the MemberApp, keeping your brand top of mind.

Official Partner of WhatsApp Business Solutions Provider (BSP)

As an official BSP, EasyStore provides businesses with powerful tools for customer engagement, including broadcast messaging and inbox management. Upcoming features include automated order status updates and post-purchase follow-ups—ensuring your business stays ahead in delivering direct, meaningful interactions.

Broadcast Campaign Examples That Drive Results

1. New Product Launch

Local streetwear brand AKUDESIGN releases a new collection every 1–2 months and uses broadcast messages to inform their audience—driving increased traffic both online and in-store.

“Broadcast messaging really helps us maximize our reach whenever we launch our new collection, driving more sales, whether online or offline.”— Amirel, Founder of AKUDESIGN

“Customers can track their own deliveries, which saves us a lot of time as we no longer need to manually confirm and update each customer. Yet, customers feel like we are always there for them.”— Suhail, Founder of Emajie