This blog was updated on 07 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Marketplaces Are Powerful, But Not Without Limits

Marketplaces like Shopee and Lazada offer an unmatched opportunity to get your products in front of a massive audience. 

With Shopee attracting over 30.2 million visitors, it’s no surprise that many businesses start there to build brand awareness and generate early sales.

However, despite the traffic and exposure, sellers often face slow growth. 

So in conjunction with Ramadan, let’s uncover a proven strategy to triple your sales by addressing these challenges—and overcoming them.

But first, ask yourself: are you facing stagnation in your marketplace sales? 

If so, these might be the reasons why:

1. Price Wars Are Undermining Your Profits

As competition increases, many sellers are forced into price wars.

When similar or identical products are listed at lower prices by competitors, you often end up competing on price rather than value. 

This not only cuts into your profit margins but also damages your brand in the long run.

2. Lack of Returning Customers

Due to marketplace policies, it’s often difficult to communicate with customers after a sale. This results in limited customer loyalty and low repeat purchases. 

Remember, it costs 7X more to acquire a new customer than to retain an existing one. 

Without post-sale engagement, building a loyal customer base is nearly impossible on marketplaces alone.

3. No Control Over Your Storefront

Marketplaces standardize storefronts. You can’t customize the look and feel of your store, making it hard to stand out. 

Promotions are often limited, and creativity is restricted. Sellers are also at risk of sudden bans or penalties, with little recourse.

4. Customers Forget Your Brand

Shoppers on marketplaces often focus on price and reviews—not the seller. 

As a result, most buyers won’t remember your store name. They’ll say, “I bought this from Shopee” rather than recognizing your brand.

Over time, this lack of branding presence makes it nearly impossible to grow your business beyond the marketplace. 

You don’t own the customer database, nor can you fully build customer relationships or long-term brand value.

What Brand Owners Should Know

• If you want consistent traffic, stay on marketplaces.

• If branding and customer retention are key, build a branded website.

• If you're acquiring new customers, link your store to Facebook Shop.

There’s no single channel that does everything. But by selling on multiple platforms, you get the best of both worlds.

Why Multichannel Selling is the Smarter Strategy

Combining marketplaces and your own branded website increases your brand exposure, sales opportunities, and online presence—while reducing the risk of relying on one platform. 

If you get banned or delisted on a marketplace, having a branded site ensures your business can still run.

Start Multichannel Selling with EasyStore

With EasyStore, it’s easier than ever to operate across multiple sales channels:

• Simple automation to save time

• Avoid price wars by differentiating your brand

• Build brand recognition with a custom domain

• Increase repeat purchases through post-sale engagement

You can import all your products from Shopee or Lazada directly into EasyStore—no need to upload listings again. This creates a unified inventory system across all your sales channels. 

Orders and customer data are synced to your EasyStore dashboard, where you can begin building relationships and providing value-added services after the sale.

Gain More Control and Profit from a Branded Website

By owning a branded website, you create a shopping experience that features only your products and promotions. 

This helps avoid price competition and increases your profit margins, as you can set higher prices without being undercut—and save on marketplace transaction fees.

EasyStore also gives you full control over your store’s appearance. With sales and promotion tools, you can design effective marketing campaigns to drive conversions. 

Plus, having your own domain name makes it easier for customers to remember you and return directly.

Now is the Time to Scale Up

There’s never been a better time to combine the power of marketplaces with the control of your own online store. 

Scale your business by diversifying your sales channels and creating long-term value through brand building and customer retention.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.