This blog was updated on 16 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Sell More on Online Marketplaces Without Lowering Your Prices

In today’s fast-growing digital economy, online marketplaces have opened up new opportunities not only for retailers but also for wholesalers and online entrepreneurs.

With the right strategy, these marketplaces can become powerful platforms for sellers to build a sustainable and profitable business.

What Comes to Mind When You Think About Online Selling?

Chances are, Lazada, Shopee, and PrestoMall immediately pop into your head.

And you’d be right — these are among the top online marketplaces where you can list and sell your products. 

One of the biggest reasons sellers flock to these marketplaces is simple: they provide access to a large customer base without the need for heavy marketing efforts.

Because of this, many sellers list their products across multiple marketplaces to maximize their exposure and reach.

Managing Multichannel Selling in One Place

It’s true — selling on multiple marketplaces can significantly increase your revenue.

But here’s the downside: you’ll need to fulfill orders separately for each marketplace.

Imagine receiving orders for the same product from three different platforms. 

You’d need to log in to each one, manage orders, and update your stock individually — time-consuming and inefficient.

The whole idea of selling online is to make life more convenient, for both sellers and buyers. 

So, what if you could manage everything — orders, stock, and fulfillment — from one centralized place?

That’s where EasyStore comes in.

EasyStore allows you to sync your products to multiple marketplaces and manage all your orders from one dashboard — your own website. 

No more repetitive uploading or logging into different marketplaces to fulfill orders.

The Downsides of Selling Exclusively on Marketplaces

While marketplaces give you instant exposure to customers, remember — those customers aren’t truly yours. 

They belong to the marketplace. 

The only information you usually receive is a phone number, making it hard to build relationships or do targeted marketing.

In any business, customer data is a valuable asset. 

Without it, you miss out on opportunities for remarketing, loyalty programs, and personalized offers — crucial strategies for growing your brand.

Another major issue is price competition.

Just like in the offline world, customers compare prices. 

And in online marketplaces, sellers often undercut each other to win sales. 

Even if you’re selling niche or unique products, you’ll inevitably get caught in a pricing war, which can shrink your profit margins over time.

So, What Can You Do About It?

You might be wondering — how can you avoid these problems while still enjoying the benefits of marketplaces?

The answer lies in building your own customer base and brand presence outside of marketplaces.

At EasyStore, we believe branding is essential for every business. 

A strong brand not only increases customer lifetime value (LTV) and repeat sales, but it also builds trust and attracts new customers.

Ideally, you’d want to enjoy the best of both worlds:

• Leverage marketplace traffic

• Maintain the flexibility and independence of your own website

A Simple Tip to Convert Marketplace Buyers Into Your Customers

Here’s a practical little tip:Include a voucher code or thank-you card inside your parcels when fulfilling marketplace orders. 

On the card, include your website and offer customers a special discount for their next purchase directly on your site.

This encourages repeat purchases, allowing you to gradually grow your own customer base while reducing dependency on marketplaces.

When you sell across multiple channels and build your brand presence, your business is better positioned to grow sustainably — with regular repeat customers and stronger profit margins.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.