This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

11 Effective Ways to Increase Repeat Purchases with EasyStore

Repeat customers are the foundation of a profitable business. It costs significantly less to retain existing customers than to acquire new ones—and they’re more likely to spend more because they already trust your brand.

Here are 11 proven strategies you can implement using EasyStore to increase repeat purchases and grow customer loyalty:

1. Make It Easy to Buy from You

Customer experience is key. If shoppers encounter issues during their first purchase, they’re unlikely to return.

EasyStore is a unified commerce platform that ensures a seamless shopping experience. On the front end, customers can buy through the most convenient channels (online store, social media, marketplaces, etc.), while on the back end, everything is centralized—making operations smoother and more efficient.

2. Encourage Account Registration

When customers create an account, they enjoy a faster checkout experience thanks to auto-filled details and can easily view their order history.

Their information is stored in EasyStore’s Customer Management system, allowing for personalized marketing and support.

Tip: Offer a discount on the next purchase as an incentive to register.

3. Improve the Post-Purchase Experience

In ecommerce, the period between purchase and delivery can cause customer anxiety. Ease their concerns with timely updates and professional communication.

• Order & Payment Confirmation: EasyStore sends automatic confirmation emails and receipts upon successful payment. You can customize these to reflect your branding.

• Shipment Tracking: Customers receive automated shipment updates when the order is fulfilled. Integrate with delivery partners like EasyParcel or Delyva to offer real-time tracking via email, SMS, or WhatsApp.

These integrations also allow you to set up a branded shipment tracking page for a better customer experience.

4. Be Reachable Across Communication Channels

Some customers prefer to talk to a real person. Make sure your store clearly displays contact options such as email, phone, WhatsApp, or Telegram.

You can also add live chat plugins so customers can easily reach you via your website.

5. Incentivize the Second Purchase

Sometimes, customers just need a gentle nudge to return. Create one-time voucher codes in EasyStore that offer a discount on their next purchase.

To promote it:

• Include a printed coupon in their parcel.

• Reach out personally for a more human touch.

• Or use EasyStore’s Broadcast Center to message first-time buyers.

Learn more about EasyStore’s discount tool

6. Ask for Feedback and Reviews

Engaging your customers makes them feel appreciated and increases loyalty.

Ask for reviews and showcase them on your website.

• Enable the Product Star Rating app to collect product reviews automatically.

• Display customer testimonials on your homepage to build trust.

Guide: How to enable product reviews and testimonials

7. Email Customers Regularly

Keep your brand top of mind through consistent, valuable email communication—not just promotions, but also educational content and brand stories.

With EasyStore, you can:

• Sync customer contacts to email marketing platforms like MailerLite or Klaviyo.

• Export and import your customer list manually if needed.

Use email marketing platforms to create engaging newsletters and drip campaigns.

8. Send Re-engagement Emails

Some customers go silent after one purchase. Reconnect by sending a “We miss you” campaign.

In EasyStore:

• Filter for customers who purchased 2+ months ago.

• Use Broadcast Center to send special offers or surveys.

9. Send Birthday Notes and Discounts

Let your customers enter their birthdays in their profile. You can then:

• Export customer data from EasyStore (including birth dates).

• Import into platforms like MailerLite and set up automated birthday emails with special offers.

This simple gesture can foster brand affinity and encourage repeat purchases.

10. Launch a Point-Based Loyalty Program

Use EasyStore’s built-in loyalty program tools to reward customers for every purchase.

• Let customers earn points and convert them into discounts.

• Set up membership tiers to motivate customers to spend more and unlock greater rewards.

Guide: How to enable point-based loyalty program

Guide: How to create membership tiers

11. Run Dynamic Product Ads for Returning Customers

Keep your brand visible with retargeting ads on Facebook and Instagram.

After a customer purchases Product A, they may see Product B or C from your store in their feed. These dynamic product ads are a powerful way to nudge them toward another purchase.

To get started:

• Connect your store with Facebook

• Create a dynamic product catalog in Facebook Ads Manager

Once a customer makes a second purchase, they’re far more likely to become loyal supporters who buy again and recommend your store to others.

Start using these strategies today to grow your customer base and boost profitability with EasyStore.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.