This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Boost Raya Sales with a Members-Only Pre-Sale Campaign

During festive seasons like Ramadan and Raya, many businesses offer blanket discounts hoping to ride the shopping wave and attract more buyers. But this approach can backfire.

Most shoppers make decisions early, and when the campaign begins, they’re just looking to check out at the lowest possible price. 

That means your marketing budget goes toward acquiring customers who end up purchasing at a discount—eating into your profit or, worse, incurring losses.

A smarter strategy? Acquire and engage customers early with a members-only sale that rewards loyalty and encourages repeat purchases—before launching public campaigns.

What Is a Members-Only Sale?

A members-only sale is an exclusive campaign offering special discounts to registered customers or loyalty members—not to the general public.

Here’s why running a members-only sale can benefit your business:

• Reward loyal customers: Offering exclusive perks builds brand loyalty and keeps your best customers coming back.

• Encourage repeat purchases: Existing customers require less convincing and are more likely to spend more.

• Drive sign-ups and spending: Promote membership as a benefit—customers will be more inclined to sign up or spend more to unlock the perks.

• Stay profitable: Focus your discounts on returning customers rather than sacrificing profit margins for first-time buyers.

Run this type of sale before your public campaign to drive early traffic and lock in revenue from your most valuable customers.

How Members-Only Discounts Work in EasyStore

EasyStore is a unified commerce platform that connects your backend operations—like order, inventory, and customer management—with your customer-facing channels.

With EasyStore, you can easily launch a loyalty program with membership tiers. Here’s how it works:

Set Up Membership Tiers

Create levels such as Bronze, Silver, and Gold based on minimum spending requirements. Customers are automatically assigned to a tier once they meet the threshold.

Step-by-step guide on setting up membership tiers

Create Members-Only Discounts

Once tiers are set, you can create discount campaigns specifically for each tier.

When a logged-in customer shops from your store, they’ll automatically receive the applicable discount at checkout.

You can also set specific start and end dates to control your campaign period.

Guide to setting up discount methods

Top Discount Ideas for Your Raya Campaign

Here are popular promotion types that pair well with members-only sales:

1. Storewide Percentage Discounts

Offer a flat discount (e.g. 25%) to members. You can set different rates based on membership tier—the higher the tier, the bigger the discount.

2. Buy 2 Get 1 Free

Encourage bulk buying by offering a free item when customers buy multiples. You can vary the free product to help clear slow-moving inventory.

3. Purchase with Purchase (PWP)

Let customers purchase a second item at a discounted rate after buying the first. This works well for introducing new products, bundling offers, or co-branded campaigns.

4. Free Shipping Vouchers

Reduce cart abandonment by offering free shipping, especially with a minimum spend. You can limit this perk to members only to increase loyalty and order value.

5. Email Subscription Discounts

Use email marketing to grow your customer base. Offer a discount in exchange for email sign-ups and send promotions directly to their inbox.

EasyStore integrates with email marketing platforms to help you create custom sign-up forms on your website.

6. Loyalty Points Redemption

Let customers use points earned from previous purchases to offset future orders. 

You can define how many points are earned per RM1 spent, and how many points equal RM1 off.

To encourage repeat purchases, offer higher point rewards for upper-tier members.

Ready to Run a Profitable Raya Campaign?

Members-only pre-sale campaigns let you reward loyal customers, build brand value, and protect your profit margins—without sacrificing on promotions.

With EasyStore’s built-in loyalty and discount features, you can easily create tiered rewards, exclusive deals, and targeted campaigns.

Start your members-only campaign today with EasyStore.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.