This blog was updated on 13 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Art of Salmo Delivers Fresh Sashimi Nationwide with EasyStore

Phyllis, the founder of Art of Salmo, runs the first online store in Malaysia specializing in premium sashimi-grade fjord trout and salmon. 

Her mission is simple: deliver peak freshness from farm to fork—covering every step from farming, production, packaging, and distribution—all the way to your dining table.

Whenever a craving strikes, Art of Salmo delivers the freshest sashimi right to your doorstep, anywhere in Malaysia.

Today, sashimi lovers can order conveniently from Shopee, Instagram, Facebook, or directly through Art of Salmo’s online store.

Being in the online food business means Art of Salmo must maintain consistently high standards so customers can enjoy the taste and health benefits of salmon without concern—free from parasites and harmful antibiotics.

With EasyStore, Art of Salmo enjoys:

• Centralized order and inventory management

• Strong repeat purchase performance (nearly 50% of total sales)

• Automated, seamless selling processes that boost conversion

Delivering Freshness with Precision

One of the biggest challenges in the food industry is ensuring products stay fresh and safe during delivery. For Art of Salmo, this means having the right stock available—not too much to risk waste, and not too little to miss demand.

To strike this balance, Phyllis relies on EasyStore’s centralized dashboard, which provides real-time insights into product performance across all sales channels—Shopee, the official website, and more.

With this data, she can accurately forecast demand and manage inventory levels accordingly.

“Everything can be managed on one centralized platform—no need to switch between tabs or manually update inventory.” – Phyllis, Founder of Art of Salmo

Having orders unified in one platform also streamlines processing and fulfillment, minimizing the risk of contamination during packing and delivery. This ensures that every customer receives their order fresh and in optimal condition.

Turning One-Time Buyers into Loyal Customers

Acquiring new customers can be costly—retaining them is smarter and more sustainable. Phyllis knows this well, and that’s why Art of Salmo places a strong focus on encouraging repeat purchases.

Nearly 50% of their sales come from returning customers.

With customer data and EasyStore’s loyalty program, Art of Salmo can better understand buying behaviors, personalize promotions, and build strong relationships.

Phyllis uses this data to identify loyal “Salmo cravers” and create targeted incentives—like exclusive discounts—to keep them coming back regularly.

A Seamless Online Shopping Experience

Art of Salmo’s repeat sales success also stems from its smooth and professional online shopping experience.

The website, built with EasyStore, offers a frictionless path from browsing to checkout. This not only improves customer satisfaction but also reduces cart abandonment.

“The customer experience is seamless, from visiting the store to completing the checkout—and that has helped a lot to increase our sales.” – Phyllis, Founder of Art of Salmo

With EasyStore’s drag-and-drop builder, Phyllis can easily create a stunning and mobile-optimized online store using free, professionally designed themes that match her brand.

This allows her to focus more on growth and expansion—possibly even taking Art of Salmo to international markets in the future.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.