6 Tips for Creating a Point Reward System for Customers

By Cavan Koh · 8th January, 2025

6 Tips for Creating a Point Reward System for Customers | EasyStore

A well-designed point reward system can be a game-changer for businesses looking to boost customer loyalty and engagement. 

By offering rewards for repeat purchases, brands can create a sense of value and appreciation that keeps customers coming back.

In fact, studies show that 68% of customers are more likely to remain loyal to a brand that offers a rewarding loyalty program. 

This makes implementing a point reward system not just a bonus, but a necessity in today’s competitive market.

What is Point Reward System? 

A reward points system is a powerful strategy that encourages repeat purchases and builds customer loyalty. 

The system operates through three key processes: 

  • Earning points: where customers receive one point for every RM 1 spent. 

  • Redeeming points: where 100 points could be exchanged for RM 1

  • Setting an expiry for points: to drive timely engagement and regular customer interactions. 

Customers can earn points not only by making purchases but also by referring friends or engaging with the brand on social media. 

These points can then be redeemed for exclusive discounts or rewards. By offering incentives for continued loyalty, businesses can motivate customers to stay engaged and foster stronger, long-term relationships. 

6 Tips to Create a Point Reward System for Customer

In this blog, we’ll share 6 actionable tips to help businesses create a point reward system that could drives retention, increases customer satisfaction, and elevates brand’s success.

1. Add a Touch of Branding

In today’s world, where customers are constantly being introduced to new loyalty programs, it's important to make yours stand out.

A great way to do that is by giving your loyalty currency its own identity. Instead of just calling them "points," why not having a unique and catchy name that reflects your brand’s personality and connects with your audience.

When memorable name and consistent design are added in, your loyalty currency becomes more than just a transaction, it becomes part of your brand story. 

It's not just about earning or redeeming points, it's about creating an experience that resonates with your customers, encouraging them to engage and build a deeper connection with your brand.

E.g. NUMA, a brand that offers stylish, modest activewear names their loyalty currency "Steps", instead of using the term "points." 

This clever choice ties into their brand’s focus on progress and personal growth, making each purchase feel like a meaningful step toward a healthier, more active lifestyle.  

2. Create Tier-System To Ignite Desire  

A points reward system isn’t just about points, it’s about creating an exciting journey that customers want to be part of. One way to do this is by introducing a tiered system with meaningful value that reflects each unique tier.

Designing your tiers thoughtfully adds personality and provides customers with a sense of achievement as they progress, with each tier offering distinct value and rewards. 

For example: 

  • Entry-level members enjoy simple perks like discount vouchers

  • Mid-tier members enjoy free shipping or early access to sales

  • Top-tier members earn luxury gifts, triple points, or exclusive experiences.

This approach pairs unique tier levels with increasing rewards, transforming your loyalty program into an engaging and rewarding experience beyond mere transactions.

It builds emotional connections, reinforces your brand identity, and keeps customers excited to stay on the journey with you.

3. Gamify Points Earning Experience 

To create a loyalty program that truly stands out, businesses need to offer more than just rewards during purchases. A great program turns every interaction into an opportunity for customers to feel valued.

It’s essential to reward customers for more than just spending as expanding the ways for customers to earn points make them feel appreciated and engaged. 

Consider rewarding customer for: 

  • Signing up membership to the brand

  • Like & Share post on social media

  • Leaving reviews that help others make better choices

  • Rewarding points on special occasion like birthdays with bonus points 

By diversifying the ways customers can earn rewards, it opens up more touchpoints to engage with customer. 

Each time customers interact with your brand, they get closer to unlocking exciting rewards that strengthen their loyalty and connection with your business. 

This not only fosters trust but also encourages customers to stick around and actively support your brand.

4. Get Creative with Your Rewards 

When rewards don’t match the effort, such as offering only small discounts for the loyalty points customers have worked hard to earn, it can make them feel underappreciated and demotivated.

That’s why brands need to develop a well-crafted points reward system that offers more than just discounts.

It should make customers feel valued and connected to the brand, with complimentary rewards that add more depth to complete the experience. 

5. Get Your Points Program Noticed

After all the effort you’ve put into building a fantastic points reward system, it’s crucial to promote it effectively to ensure customers take notice. 

As having a well-promoted rewards program can drive customer engagement and boost their loyalty towards a brand, turning your hard work into tangible results.

To make sure your reward system gets the attention it deserves, here are some practical tips to effectively promote your program:

  • Send Targeted Emails: Notify customers about your rewards program and ways of earning and redeeming the points.

  • Create an Explainer Page: Design a page with easy-to-follow instructions and visuals to showcase how it works. 

  • Host Exclusive Promotions or Events: Build excitement by offering time-sensitive promotions or hosting special events.

  • Utilize Social Media: Use social media to promote your rewards program with engaging content and customer stories.

These strategies will help keep your rewards program at the forefront of your customers' minds, making it an exciting and valuable part of their shopping journey.

6. Squeeze in a Few Surprises

When it comes to points rewards, keeping the same rewards over time will eventually lose its spark for customers, leading to disengagement as they grow familiar with the routine. 

For a points reward program to stay effective, it must evolve with time. Without new incentives, customers can quickly lose interest, causing participation and excitement to drop.

To keep customers engaged and excited about your program, try refreshing it with:

  • Seasonal rewards: Tie bonuses to specific times of the year, offering rewards that feel exclusive and time sensitive.

  • Flash promotions: Introduce limited time offers that encourage customers to act quickly before the rewards are gone.

  • Unexpected challenges: Add an element of surprise by creating fun and unique opportunities for customers to earn extra rewards.

By keeping your rewards program dynamic and exciting, this helps build a deeper connection with customers, ensuring they stay engaged and loyal to the brand.

Conclusion

A thoughtfully designed rewards program can work wonders in building meaningful connections with your customers.

Customer evaluate your sincerity based on the value and care you invest in your loyalty program. 

Take it to the next level by offering customers flexibility to earn and redeem rewards seamlessly, whether shopping in-store, making purchases through an app, or engaging with your brand on social media.

Each interaction becomes a valuable touchpoint, enriching the brand experience and inspiring customers to return time and time again.

EasyStore’s unified loyalty program is built with this vision in mind. It ensures you recognize every customer—no matter where they interact—celebrate their loyalty, and reward the customers who form the core of your business success.

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