The Importance of Payment Gateway To Your Online Business
By Amirul Mokhtar · 11th August, 2015
At some point, anyone that wants to set up and manage their own online store would have to select a payment gateway for their store. However, many do not know what a payment gateway is or why they need one. When you are selling online, it is important that every transaction is secure and fits the needs of your customer. Many problems can occur without the correct payment gateway.
- High bounce rates because visitors are not sure whether or not your site can be trusted
- Cart abandonment due to the long and complicated buying process
- Being a victim of fraud because of no security
Now those are just a few out of the many.
Despite all of these problems, online sellers still choose to provide options such as cash on delivery and bank transfers. The focus should be on building a fully automated online store, so those payment options are not viable in the long run.
Process Payments Directly On Your Store
The best way to process payment is to have a merchant account with a payment gateway and process payment directly from your online store.
It might cost you a bit more upfront, but it's definitely worth it. The ability to process payment without a customer having to physically leave your website will not only give credibility to your store but it will increase conversions as well.
What is a Payment Gateway
A payment gateway is an e-commerce service that allows merchants to accept credit card and other forms of Internet transactions (online banking) securely via your website or online store.
We at EasyStore believe that a payment gateway is essential when running an online business. Having the credibility, trust, a systematic business, and secure online store can bring your online business a long way. Take a look at some of the payment gateways available for Malaysian online sellers: PayPalMOLPay eGHL iPay88 With so many payment gateways, which one do you choose? Read this tip to help you.Tips for new sellers on choosing the lowest cost payment service
Latest articles
-
EasyStore's Appreciation Night Unites Industry Leaders and Strengthens Collaborative Networks
By Kelie Wong · 21st Mar, 2024
-
6 Types of POS Devices for Modern Retailers [2024]
By Kelie Wong · 17th Mar, 2024
-
How POS System Drive Modern Retail-Ecommerce Synergy to New Heights
By Kelie Wong · 10th Mar, 2024
-
EasyStore's Brand New Point-Of-Sale Redefines Modern Retail Service Standards
By Kelie Wong · 1st Mar, 2024
-
This Boss Has Trust Issues With His Streetwear Business, But It's For A Good Reason
By Kelie Wong · 1st Mar, 2024
-
Feb 2024 Product Updates
By Kelie Wong · 1st Mar, 2024