This blog was updated on 18 April 2025, for more information connect with our team: https://www.easystore.co/contact

From Zero to Malaysia’s No.1 Peanut Butter Brand: The JOBBIE Story

JOBBIE Nut Butter is the brainchild of Debbie and Joseph, a young couple who embarked on an entrepreneurial journey from scratch. 

What began with selling just 10 bottles at Berjaya Times Square has now grown into a thriving business with annual sales reaching RM400,000.

 Debbie opens up about the struggles, sacrifices, and breakthroughs that shaped their brand.

From Straight-A Student to Risk Taker

At 17, Debbie was a high-achieving student still searching for her true calling. 

Unsure of what she wanted, she took on various part-time jobs to gain experience while figuring things out.

Everything changed when she met Joseph — now her husband and business partner — who proposed an audacious idea: to build Malaysia’s No.1 peanut butter brand.

Neither of them had business experience, financial security, connections, nor culinary skills. 

Competing against established brands seemed impossible, but they were determined to give it everything they had.

For Debbie, it was a chance to take risks while she was young, with room for setbacks and lessons. 

She embraced the unknown, believing that failure was just part of the process.

Breaking Free From Expectations

“Get good grades, land a secure job, marry well, and settle down.”

Like many Asian parents, Debbie’s parents envisioned this path for her.

She followed that track until a life-changing question crossed her mind: “What do I really want?”

That question pushed her to break free from being the “obedient daughter” and step outside her comfort zone. 

The real world, filled with ups and downs, taught her more than she ever expected. 

Though failures shook her confidence, Debbie never lost sight of why she started.

The Untold Challenges

The road wasn’t easy. A devastating car accident left Joseph almost unable to walk, and their only delivery vehicle was totaled. 

Medical bills and outstanding debts piled up, pushing them to the brink.

At their lowest point, thoughts of turning to loan sharks crossed their minds. 

But despite the financial pressure, they knew it would be a dangerous, irreversible decision — one they’re now grateful they avoided.

They pulled through, learning resilience the hard way.

Building a Brand from the Ground Up

Creating a product is easy. Building a trustworthy brand is the real challenge.

Debbie believed that a good brand isn’t just about selling — it’s about making people feel better and bringing meaning to their lives. 

Despite setbacks and lukewarm responses to new product launches, they stuck to their principles: no artificial additives, no shortcuts.

An unexpected turning point came after their accident when they decided to expand into the digital market with EasyStore.

Debbie credits EasyStore’s intuitive, user-friendly platform as a game-changer. 

It gave them the freedom to connect with customers anytime, anywhere. 

With integrated promotional tools, app integrations, reliable technical support, and monthly hands-on training workshops, JOBBIE Nut Butter established its own thriving online store beyond social media.

Words from 23-Year-Old Debbie

Debbie started her entrepreneurial adventure at just 18. 

Today, her focus is on achieving financial independence — not just for personal gain, but to support her parents, empower younger entrepreneurs, and give back to the community.

She firmly believes that money isn’t everything, but it opens doors to possibilities, opportunities, and good deeds.

Business Knows No Gender

Debbie’s story stands as proof that women can defy societal expectations and stereotypes. 

She urges other women to dream boldly, believe in themselves, and never let negativity dictate their choices.

As she puts it:"When the going gets tough, the tough get going. It doesn’t matter how slow you go, as long as you don’t stop."Passion, resilience, and purpose will keep you moving forward.

Check out JOBBIE Nut Butter:

• Official Website

• Facebook

• Instagram

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