This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

6 Product Bundling Strategies to Increase Sales and Reduce Inventory Waste

Product bundling is a popular strategy used by retailers to increase sales and customer loyalty. 

By bundling multiple products together and offering them at a discounted price, retailers can not only drive more sales, but also encourage customers to try new products that they may not have considered purchasing individually.

In this blog post, we'll explore the various types of product bundling strategies that you can use, for your business as well as the benefits and potential drawbacks of each approach. 

Whether you're a small business owner looking to increase sales or a large retailer looking to diversify your product offerings, this post will provide valuable insights and ideas for implementing a successful product bundling strategy.

What is Product Bundling?

Product bundling involves grouping multiple products together and selling them as a single package at a combined price—typically at a discount compared to purchasing each item separately.

A common example of this is McDonald’s combo meals: instead of buying a burger, fries, and drink individually, customers can get them together in a value meal.

Why Your Business Should Use Product Bundling

1. Increase Sales

Offering bundles at a lower combined price encourages customers to purchase more in a single transaction, raising your average order value (AOV) and maximizing return on your marketing efforts.

2. Boost Customer Loyalty

Bundling gives customers a sense of value and convenience. This perceived value can drive repeat purchases and strengthen brand loyalty.

3. Improve Inventory Management

Bundling helps move slow-selling or excess inventory when paired with popular items. This can reduce storage costs, free up space, and improve inventory turnover.

6 Effective Product Bundling Strategies

1. Pure Bundles

In pure bundling, the items included are only sold as part of the bundle and not available individually.

Example: A skincare brand offering a travel-sized trial set where individual items cannot be bought separately. Only the full-size versions are sold on their own.

This strategy is great for encouraging full-set use or trial of new product lines.

2. Gifting Bundles

Perfect for festive seasons such as Chinese New Year, Hari Raya, or Christmas, gifting bundles target shoppers looking for pre-packed gift sets. 

These bundles typically include complementary items and are marketed as convenient, ready-to-gift solutions.

This strategy helps boost seasonal sales and appeals to gift-focused buyers.

3. Mix-and-Match Bundles

This approach lets customers choose their preferred items from a selection to create their own bundle. It increases the perceived value and gives customers control over their purchase.

How to set it up in EasyStore:

Use the “Buy {x} items at {price}” discount rule. For example, let customers pick 2 items from a specific collection at a fixed bundled price.

4. Cross-Sell Bundles

This strategy pairs a main product with related or complementary items—often at a lower price than buying them separately.

Example: A shoe store can offer socks as an add-on deal with every shoe purchase.

EasyStore feature:

Use the “add-on” discount method to create these bundles. It’s ideal for promoting accessories or lower-priced complementary products.

5. New Product Bundles

Introducing a new product? 

Pair it with one of your bestsellers to give it immediate visibility and encourage trial. This technique leverages the popularity of existing products to promote newer ones.

You can offer this as a fixed-price bundle or an add-on deal in EasyStore.

6. Inventory Clearance Bundles

Similar to new product bundles, this strategy pairs overstocked or slow-moving items with high-demand products to clear out inventory efficiently.

This approach helps reduce carrying costs, frees up storage space, and prevents product waste.

How EasyStore Helps You Bundle Smarter

While product bundling offers clear benefits, managing it manually can be time-consuming and error-prone—especially when it comes to inventory tracking.

With EasyStore, you can:

• Create various bundling and discount methods tailored to your goals

• Automate discount logic and bundle conditions

• Sync bundles between your online store and physical outlets

• Monitor inventory automatically—no need for manual stock checks

Once set up, everything runs smoothly in the background, allowing you to focus on growing your business and getting creative with new promotions.

Start using these bundling strategies today with EasyStore and unlock more value from your product offerings. 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.