This blog was updated on 20 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Product Updates: February–March 2023 Highlights

We’re excited to share the latest product updates from EasyStore, released in February and March 2023. These enhancements are designed to improve your selling experience, streamline store management, and help grow your business. 

Here’s what’s new:

1. [Product] AI-Generated Descriptions

With the rise of ChatGPT, we've integrated AI into EasyStore to help you create compelling product descriptions. 

Use this feature to generate persuasive content that drives conversions. Read more.

2. [Facebook Live] Filter Carts Without Payment

You can now filter out Facebook Live commenters who have created a cart but haven’t completed payment. Focus your follow-up efforts on customers more likely to convert and boost your sales efficiency.

3. [Facebook Live] Assist Customers with Cart Creation

Support customers in creating a cart during your Facebook Live sessions—without interrupting their viewing experience. This makes the shopping process smoother and improves conversion rates.

4. [Customer] Send Activation Email or SMS to Imported Customers

When importing new customers, you can now choose to send account activation notifications via email or SMS. The system prioritizes email, but will send SMS if an email address is invalid.

5. [Inbox] Manage All Messages in One Place

The new EasyStore Inbox allows you to consolidate messages from WhatsApp (coming soon), Telegram, LINE, and Messenger into one unified inbox. Streamline your communication and respond to customers faster.

6. [Theme Templates] 8 New Store Themes

We’ve added 8 new customizable themes designed for various industries. Though industry-labeled, each theme is flexible and can suit different business types.

Fashion:

• Crunch (demo)

• Sneak Crunch (demo)

• Tunes (demo)

• Milano (demo)

• Beverly (demo)

F&B:

• Brew (demo)

Beauty:

• Scents (demo)

7. [Payment] Set Different Transaction Charges by Sub-Payment Method

Sellers using a single payment gateway can now apply varying transaction charges depending on the payment method (e.g. credit card vs. bank transfer), offering more pricing flexibility.

8. [TikTok Shop] Pixel Integration

Connect your TikTok Shop pixel to track customer behavior—such as visits, add-to-cart actions, and purchases. Use this data to improve your TikTok marketing strategy. Read guide.

9. [Plugin: Product Star Rating] Display Top Reviews on Home Page

Highlight up to 15 top-rated products (4 or 5 stars) directly on your homepage. This builds customer trust and helps promote best-selling items.

10. [Facebook Comment Shopping] Detect Comments on Past Posts and Live Streams

Capture orders from comments made on previous Facebook posts or live videos. 

When a customer comments with a product code, a payment link is automatically sent. Read guide.

11. [Plugin: Barcode Label] Auto-Generate Product Labels

Generate barcode labels quickly using pre-designed templates. 

This streamlines inventory tracking and ensures labeling consistency. Install plugin.

12. [Discount] Redeem Promotions with Loyalty Points

Set up discounts redeemable through loyalty points. Encourage repeat purchases by rewarding loyal customers with exclusive promotions.

13. [Discount] Assign Vouchers to Customer Accounts

Send vouchers directly to customer accounts. 

Customers can redeem them through:

• Entering a redemption code

• Using loyalty points

• Clicking the voucher directly under “store rewards”

14. [Reporting] Summary of Total Inventory and Value

Easily view your total inventory and its overall value at a glance. This helps you make smarter decisions about restocking and inventory control.

15. [Reporting] New Metric – Total Gross Sales

This shows the full revenue from all orders, regardless of refunds or cancellations, offering a clear picture of your store’s performance during a given period.

16. [Reporting] New Metric – Total Net Sales

Net sales reflect revenue after discounts and refunds are applied, giving you a more accurate view of actual earnings.

17. [Reporting] Profit Margin by Product

Understand product-level profitability by tracking profit margins based on cost and net sales. Use this insight to refine your product strategy.

18. [Order] Filter Orders by Product Variants

Quickly identify orders that include specific product variants—ideal for analyzing sales trends and managing variant-specific promotions.

19. [Order] Attachment Reference ID Log

View logs of uploaded payment attachments or updated reference IDs directly in the order history. This adds transparency and improves order tracking.

20. [Order] Filter Orders by Delivery Method

You can now filter orders based on delivery options—such as local pickup, same-day delivery, or courier—helping you better manage fulfillment.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.