This blog was updated on 05 May 2025, for more information connect with our team: https://www.easystore.co/contact 

6 Effective Ways to Build Customer Trust for Long-Term Loyalty

Would you buy from a business you don’t trust? 

Probably not. Now imagine visiting an online store for the first time—your only impressions are based on what you see and read on the site. 

So, ask yourself: what would convince you to trust that store?

Customer trust is especially critical in the post-pandemic era, where consumers are more budget-conscious and selective with their spending. 

According to Freshdesk, 83% of customers trust a business that’s recommended by friends and family. 

That means your existing customers are one of your most valuable growth assets—helping you generate leads at zero cost.

But here’s the truth: customer trust isn’t built overnight. It takes time, consistency, and strategic effort. 

Here are six actionable ways to earn and grow that trust.

Why Is Customer Trust Important?

1. Loyal customers convert more often

Repeat customers spend significantly more than new customers—up to 67% more. 

This loyalty stems from trust developed over multiple purchases and positive experiences.

2. Trust leads to lasting relationships

When customers feel confident in your brand, they’re more likely to return. 

Over time, this builds strong brand affinity and long-term loyalty.

3. Loyalty improves business planning

With a reliable customer base, you can make better marketing decisions, forecast sales more accurately, and allocate your resources more efficiently.

1. Showcase the Human Side of Your Business

Customers are more likely to trust brands that feel human. 

Start by introducing yourself and your story through an engaging About Us page. 

This builds authenticity and lets customers connect with the people behind the brand.

Another great way to humanize your brand is by leveraging social proof. 

When customers tag your products on social media, it boosts credibility. 

With EasyStore Instagram Feed, you can showcase those posts directly on your website and build stronger trust through customer-generated content.

2. Be Available for Customer Service

Fast, responsive support builds trust instantly. Whether through email, WhatsApp, Messenger, or Instagram, timely and helpful replies show that you care.

Imagine you're shopping for a cake and want to ask about same-day delivery. Who would you trust more—a business that replies in 30 seconds or one that takes all day?

One study found that 89% of customers will switch to a competitor after a poor customer service experience. 

Live chat tools, like Novochat, integrated into EasyStore can connect you instantly with customers across multiple channels like WhatsApp, LINE, and Messenger.

Read more about how Novochat works in EasyStore here.

3. Show Customers That Their Security Is Your Priority

61% of shoppers abandon purchases when trust logos are missing. 

Customers need to know their information is safe.

Build this trust by:

• Enabling your SSL certificate (EasyStore provides one for free).

• Adding trust badges on your site to signal security.

• Offering multiple secure payment options like iPay88, senangPay, or eGHL

 (Note: most require legal business registration such as SSM in Malaysia).

Here’s how Keepsake by GSC builds trust with badges on their website.

4. Build Relationships Through Content

Great content educates, informs, and builds relationships with potential customers—without the hard sell. 

A blog helps establish authority, show expertise, and improve search visibility.

Use content to:

• Share product tutorials and usage tips

• Include videos, images, or GIFs to keep it engaging

• Address common questions via an FAQ page

Beng Beng Sourdough, for instance, uses an FAQ page to reduce uncertainty and improve confidence in their online store.

5. Be Transparent with Product Information

Trust begins with honesty. Customers are more likely to buy when they fully understand what they're purchasing.

• Provide detailed product descriptions

• Add multiple photos or demo videos

• Use tools like EasyStore Product Templates Tab to apply consistent content across products—saving time and reducing errors

According to studies, 88% of consumers say detailed product pages influence their buying decisions.

6. Develop a Loyalty Program

Loyalty programs encourage repeat purchases by rewarding customers. 

In fact, 50% of existing customers are more likely to try new products than first-time buyers.

With EasyStore's promotion tools, you can:

• Create discount codes for loyal customers

• Use OnVoard to send automated emails (e.g., a 20% discount for your top shoppers)

• Use Easy Pop Up to highlight exclusive offers on-site

These tools help show appreciation and build a lasting relationship that competitors can’t easily break.

Trust Comes Before Sales

Trust is the foundation of every lasting customer relationship. 

It can’t be bought or forced—it has to be earned, nurtured, and protected.

By applying these six strategies, you’ll build not only a strong customer base but also a reliable, growth-ready brand. 

Remember: the more trust you build, the more loyalty—and sales—you’ll gain in return.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.