Why Customers Love It:

• Motivating with “Steps” Instead of Points: NUMA uses “Steps” as its rewards unit, tying loyalty directly to fitness goals.

• Tiered Rewards: With three tiers—Member, Influencer, and Ambassador—customers earn increasing rewards and a sense of achievement.

• Exclusive App Perks: New app users receive a 15% welcome voucher, enhancing their first experience.

• Instant Discounts: A 12% sign-up discount rewards new members immediately.

2. CUURA – Skin Essentials

CUURA, founded by Sarah Shah Nor of Modvier fame, focuses on natural, organic skincare that emphasizes skin health over trends. 

Its flagship product, Pure Beauty Oil, set the tone for a brand built on ethical sourcing and real results.

CUURA also operates retail outlets at KL East Mall, TRX, and a dedicated skincare spa in Bangi.

Why Customers Love It:

• Tier-Based Membership: Customers unlock more benefits as they move up tiers.

• 1,000 CUURA Coins Upon Sign-Up: New members get immediate rewards.

• Incentives for Feedback: A RM3 credit is offered for every product review.

• Spa Redemptions: CUURA Coins can be redeemed for discounts at CUURA Spa, creating a full-circle skincare experience.

4. Iconic Medicare – Premium PPE

A subsidiary of Iconic Worldwide Berhad, Iconic Medicare entered the PPE market in 2021 and quickly scaled up with a facility capable of producing 3.3 billion gloves annually.

The company is certified under ISO 13485 and focuses on safe, high-quality PPE.

Why Customers Love It:

• 10% Off for New Members: New sign-ups enjoy instant savings on their first purchase.

• Stamp Collection Program: Customers earn stamps with every purchase, redeemable for exclusive rewards—a fun and engaging way to encourage repeat purchases.

Known for high-quality materials and comfort, they’ve become a go-to brand for style-conscious individuals with sensitive eyes.

Why Customers Love It:

• Playful Branding with “Candy” Points: Loyalty points are branded as “Candy,” adding a fun, on-theme touch.

• Creative Tier Names: Gummy Bear, Lollipop Collector, and Candy Queen tiers mirror the brand’s vibrant personality.

• Exclusive Add-Ons: Members can trade points for limited-edition items like Disney lens casings—blending rewards with collectibility.

Final Thoughts

These five brands demonstrate how loyalty programs can be more than just a way to drive repeat sales—they’re a tool to deepen relationships, reinforce brand values, and create meaningful experiences.

Whether through tiered systems, exclusive discounts, or interactive features, these programs show that successful loyalty strategies are built on clear value, personalization, and consistency.

By learning from these examples, you can create a loyalty program that not only retains customers—but transforms them into brand advocates.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.