This blog was updated on 08 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Why SMEs Should Use an Online Payment Gateway to Grow Their Business

During the pandemic, many businesses were forced to shift online—and for SMEs, setting up an online store quickly became a necessity. 

However, one of the biggest challenges wasn’t just building the store, but figuring out how to collect payments online.

With so many available payment methods—digital wallets, online payment gateways, and open banking payments—it’s easy to feel overwhelmed. 

Among these options, online payment gateways stand out as the most secure, reliable, and convenient solution.

If you're wondering what makes a payment gateway ideal for SMEs, we’ll break it down for you.

What Is a Payment Gateway?

An online payment gateway (or eCommerce payment gateway) is a digital service that processes online transactions. 

It seamlessly manages the information flow between your store and the customer’s bank, validating and completing payments in seconds.

But the benefits go beyond speed. A reliable payment gateway can help SMEs boost customer trust, increase sales, and streamline operations.

Key Benefits of Using a Payment Gateway for SMEs

1. Convenience for Customers

Unlike digital wallets or bank transfers, a payment gateway such as OZOPAY offers a wide range of payment options in one place. 

This includes:

1. Visa / Mastercard

2. FPX (Online Banking)

3. Boost

4. Touch ’n Go eWallet

5. GrabPay

6. WeChat Pay

7. Alipay

8. PrestoPay

Your customers can pay using their preferred method, from any device, anytime—a major advantage for modern eCommerce businesses.

2. Build Trust and Credibility

Customers are more likely to trust businesses that offer official online payment options instead of asking for manual transfers to personal accounts. 

Using a trusted gateway like OZOPAY increases your business’s credibility and provides peace of mind to your customers.

OZOPAY also emphasizes data security, ensuring that every transaction is encrypted and protected.

3. Increase in Sales

The right payment gateway supports your store around the clock. 

With minimal downtime and reliable service, OZOPAY keeps your checkout running smoothly—even while you sleep. 

That means no lost sales from impulse buyers who shop after hours.

4. Improved Productivity

Managing payments manually is time-consuming. 

OZOPAY simplifies this by offering a user-friendly dashboard that automatically tracks every transaction and generates real-time reports. 

This reduces the need for manual data entry, paper invoicing, and follow-ups—freeing up your time to focus on growing the business.

Why Choose OZOPAY?

If you’re searching for a dependable Malaysian payment gateway, OZOPAY is a top choice. 

Offered by Merchantrade Asia, one of Malaysia’s leading fintech companies, OZOPAY is known for:

• Competitive pricing without sacrificing service quality

• Compatibility with platforms like EasyStore, WooCommerce, WordPress, OpenCart, and Magento

• Custom pricing plans tailored to your business needs

Whether you're a small startup or a growing SME, OZOPAY has a solution that fits.

Exclusive Offer for EasyStore Users

EasyStore merchants can now enjoy exclusive benefits with OZOPAY:

• FREE setup fee

• First-year annual fee waived

• 1-on-1 consultation with a Dedicated Relationship Manager

Register your details here to claim this limited-time offer.

Terms and conditions apply.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.