This blog was updated on 06 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Introduction

When deciding which ecommerce platform to choose in 2022, it's important to compare key aspects of the available options. 

In this blog, we'll look at a comparison between EasyStore and Shopify to help you make the right decision for your business. 

But before we dive into the comparison, it's worth considering a few questions:

What is your objective?

Every platform has its strengths and weaknesses. Identifying your goals will save you time in deciding which platform is the best fit for your business.

Do you have a budget constraint?

Cost is an important factor for any business. Consider the value you get for the price when it comes to the features offered by a platform.

What is your target market?

Your target market can influence the best platform choice. 

Some platforms are better suited for international markets, while others specialize in local or Southeast Asian expansions and sales channels.

Why pay more when you can pay less for the same features?

Shopify and EasyStore are similar in terms of ease of use for building an online business, but EasyStore is the more affordable choice. 

Pricing is just one factor, so let’s dive deeper into the comparisons to determine which platform is best for your business in 2022.

Pricing and Plans

EasyStore

EasyStore offers competitive pricing tailored for businesses in Malaysia and Southeast Asia:

Standard Plan: RM199/month

• Up to 5 sales channels

• 5 user accounts

• 10 app integrations

Business Plan: RM399/month

• Up to 10 sales channels

• 10 user accounts

• 25 app integrations

• Includes referral program, messaging features, and loyalty programs

Essential Plan: RM499/month

• Unlimited orders and sales

• Up to 5 sales channels

• 10 app integrations

• Includes POS, shopping app, and membership points & tiers

Growth Plan: RM699/month

• All Business Plan features

• Point-of-Sale (POS) app

• Unified membership system

• Up to 5 inventory locations

Note: EasyStore charges no transaction fees across all plans.

Shopify

Shopify's pricing is structured for a global audience:

Basic Plan: $29 USD/month (~RM135)

• 2 staff accounts

• Up to 1,000 inventory locations

• 24/7 support

• Sales channels and marketing automation

Shopify Plan: $79 USD/month (~RM370)

• 5 staff accounts

• Standard reporting features

• Ecommerce automations

Advanced Plan: $299 USD/month (~RM1,400)

• 15 staff accounts

• Advanced reporting and analytics

• Custom pricing for international markets

Note: Shopify charges transaction fees of 2% for third-party payment providers on the Basic Plan, decreasing with higher-tier plans.

Transaction Charges

EasyStore

EasyStore offers no transaction fees, meaning that what you sell is exactly what you get. 

This is especially beneficial for budgeting and allocating resources toward things that boost sales.

Shopify

Shopify merchants are charged a 2% transaction fee (if not using Shopify Payments). 

For example, if you make RM3000 in sales, this translates into the equivalent of an EasyStore Lite plan’s monthly cost.

Logistic & Payment Gateways

Both Shopify and EasyStore offer a wide range of logistics and payment solutions, but they differ in their focus:

Shopify: 

While Shopify integrates with a larger network of payment gateways and couriers globally, most of its integrations are aimed at international markets. 

Additionally, Shopify charges a 2% transaction fee for payment processing, which adds extra costs for merchants.

EasyStore

EasyStore has a more localized approach for Southeast Asia, offering popular payment solutions like Touch’nGo, Boost, and Maybank2u, as well as logistics solutions like Lalamove, JnT, EasyParcel, and NinjaVan. 

This makes EasyStore the better option for businesses focused on Malaysia and Southeast Asia.

Expanding Across Marketplaces & Sales Channels

Sales channels are crucial for ecommerce growth, and both platforms offer integrations, but with notable differences:

Shopify

Shopify excels in integrating with major international marketplaces like Amazon, eBay, and others. However, to expand to new sales channels, Shopify merchants may need to install additional paid apps.

EasyStore

EasyStore specializes in Southeast Asia and offers seamless integration with regional sales channels like Shopee, Lazada, and Lelong.com, with no additional cost for integration. This makes EasyStore a better choice for local market expansion.

App Integrations

Both Shopify and EasyStore offer app integrations to enhance your business operations, but they come with different price points:

Shopify

Shopify offers a wide range of third-party apps to support various business needs. However, many of these apps are paid, which increases costs for merchants.

EasyStore

EasyStore provides a wide range of free apps that offer great value. 

Merchants can enjoy many features without additional costs, making it a more cost-effective solution for many businesses.

Ease of Use

Both Shopify and EasyStore are user-friendly, with intuitive dashboards and customizable templates for setting up your online store. 

However, EasyStore stands out in the local market by providing tailored support for local sales channels, payment systems, and shipping solutions.

Support

Shopify

Shopify offers 24/7 support and a variety of online resources, but this comes with a higher cost if you opt for premium support.

EasyStore

EasyStore provides excellent local support, especially for businesses operating in Malaysia and Southeast Asia. 

It offers multilingual support and resources that are tailored to local needs, making it a more accessible option for businesses in the region.

Conclusion

Both EasyStore and Shopify are strong contenders for your online business, offering comprehensive ecommerce solutions with continuous updates and improvements. 

Shopify is an excellent choice for businesses aiming to sell internationally, with more third-party app integrations and global marketplace access. 

On the other hand, EasyStore provides a more localized solution for Southeast Asian businesses, with better local payment and logistic integrations, all at a more affordable cost.

Choosing the right platform for your business depends on your goals, target market, and budget. 

We hope this comparison helps you make an informed decision on the best platform for your online business in 2022.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.