This blog was updated on 07 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Sell on Lazada Malaysia with EasyStore Integration

Expanding your reach to Lazada is a proven way to increase sales and product exposure — but managing it effectively can be a challenge for many.

In Malaysia's fast-growing eCommerce landscape, marketplace sync is a key strategy for businesses to operate efficiently. 

That’s why EasyStore has introduced several updates to make Lazada integration simpler and more effective.

Here’s how EasyStore makes it easier to sell on Lazada Malaysia.

1. Connect Your Lazada Sales Channel to EasyStore

Once you’ve set up your Lazada Seller Center account, you can begin syncing your products to your EasyStore website. 

Enable the Lazada Malaysia integration to allow seamless data sharing between your EasyStore and Lazada accounts. 

Your existing Lazada products will appear in EasyStore’s Product page for easier management.

2. Product Management – Sync Products to Lazada

You can now sync products between Lazada and EasyStore — including product names, images, and descriptions — without manually copying and pasting content.

Key features include:

Lazada Product Status Tracking

A new “Lazada Status” field allows you to monitor product updates provided by Lazada directly within EasyStore.

Pre-filled Fields for Product Updates

During the resync process, product categories and brand fields are now auto-filled. Just update the necessary details and attributes to proceed.

Paginated Product Listings

The Product page uses pagination, making it easier and faster to locate and manage listings.

Sync Status Monitoring

Product sync statuses are labeled as Active, Unsynced, or Error. If an error occurs, clicking the status will open a pop-up with clear instructions for resolution.

Adjust Lazada-Specific Pricing

Set different prices for Lazada without editing each listing manually. You can apply price adjustments by percentage or fixed amount directly in the EasyStore dashboard.

3. Apply Attention-Grabbing Watermarks (New)

Make your products stand out on Lazada, especially during promotional campaigns or peak seasons.

With EasyStore, you can now apply custom watermarks (PNG format with transparent background) to your Lazada product images to increase visibility and improve clickthrough rates.

4. Streamlined Order Management

Managing Lazada orders is easier than ever with EasyStore's centralized admin panel:

Faster Order Search

Filter orders by date, sales channel, or order status. You can also search by customer details or order numbers to quickly find what you need.

Lazada Channel Icons

Orders from Lazada are clearly marked with a Lazada icon on the Order page for quick identification.

Single or Bulk Fulfillment

Fulfill orders individually or select multiple Lazada orders to fulfill them all at once — right from your EasyStore admin panel.

Bulk Print Air Waybills

Once orders are fulfilled, print Lazada Air Waybills directly within EasyStore. No need to log into multiple platforms or step outside your workflow.

Time to Expand Your Business

Centralizing your Lazada operations with EasyStore simplifies product and order management, reduces manual work, and boosts your brand’s visibility.

Get free traffic from one of Malaysia’s top marketplaces, and turn them into long-term customers on your own branded website. Get started with EasyStore and unlock new growth opportunities today.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.