This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Miss Shortcakes Boosted In-Store Sales by 70% with EasyStore

Miss Shortcakes, one of the best-known custom cake bakers in Kuala Lumpur, opened her physical storefront in 2018. 

Business was going well—until early 2020, when founder Jessica was in Tokyo for Chinese New Year and began to notice the rising concerns around COVID-19.

Realizing the growing need for a digital presence, she made a firm decision: once she returned to Malaysia, she would bring her cake business online.

That decision paid off. By the time Malaysia entered its first lockdown, Miss Shortcakes’ online store was already up and running—thanks to EasyStore.

A Platform That Fits Every Business Need

With EasyStore, Miss Shortcakes was able to:

• Manage both online and offline businesses under one platform

• Build a professional and credible online presence

• Save up to 80% of her time processing and capturing orders

Before switching to EasyStore, Jessica had tried using a different system to manage both in-store and online sales. 

However, that platform lacked consistent updates and scalability. It was built solely for basic online ordering and couldn’t support her brand's growth or deliver the polished image she wanted to project to customers.

“During MCO, I received many online orders, but the old platform didn’t allow me to present my business properly. It didn’t help me establish trust with customers or keep them coming back,” she shared.

Her search for a better solution led her to EasyStore.

“EasyStore not only helps me build my online presence, but it also gives me the ability to manage offline operations efficiently. The features are just like the name—‘Easy’—and they suit all my business needs.”— Jessica, Founder of Miss Shortcakes 

Building a Professional Brand Online

Previously, Jessica’s online ordering process was limited to a one-page checkout. While functional, it didn’t reflect her branding or give customers the opportunity to explore her cakes and story.

Now, with a fully customized website powered by EasyStore, she can:

• Showcase her cake “artworks” and baking expertise

• Share personal experiences and behind-the-scenes content

• Build trust and connect with customers on a deeper level

The platform also allows her to create pages dedicated to her cake decorating courses, helping her support and mentor aspiring bakers.

And the best part? She did it all without needing technical knowledge—her online store was live in just a few weeks.

“I’m very glad that EasyStore presents all my products in a professional way and helps increase visibility on Google.”— Jessica, Founder of Miss Shortcakes 

Creating an Omnichannel Experience Customers Love

With EasyStore, Jessica now provides a seamless customer experience—both online and in-store.

“Everything is more convenient now that it’s all under one roof. I can serve walk-in customers and also take online orders at the same time. It’s a great platform to use.”— Jessica, Founder of Miss Shortcakes

Jessica also leverages EasyStore’s built-in CRM to access her customer database. This allows her to send out exclusive rewards, which customers can redeem in-store or online—enhancing customer satisfaction and loyalty.

On top of that, the automatically generated sales reports help her track her best-selling cakes, giving her insights to optimize inventory and increase profits.

What’s Next for Miss Shortcakes?

With over 22 years of cake decorating experience, Jessica is now planning to expand her baking classes.

Her goal is to inspire a new generation of cake artists to embrace creativity and build their own baking dreams.

Thanks to EasyStore, she can focus on what she does best—creating beautiful, delicious cakes—while the platform handles the rest.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.