This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore’s Let Business Help Business 2024 Empowers Over 1,000 Local SMEs Across Malaysia

FOR IMMEDIATE RELEASE

KUALA LUMPUR, December 31, 2024 – EasyStore, a pioneer in unified commerce solutions, proudly wraps up the 2024 edition of the Let Business Help Business (LBHB) campaign, an initiative that connected and empowered over 1,000 Malaysian entrepreneurs, business owners, and industry experts.

Held across Cyberjaya, Shah Alam, and Kuala Lumpur, the campaign united local merchants and forward-thinking leaders to foster knowledge-sharing, collaboration, and business growth.

We extend our deepest appreciation to our partners, co-sponsors, business founders, and entrepreneurs who contributed to the campaign’s success and helped drive the Malaysian retail community forward.

Let Business Help Business: Strength in Collaboration

Let Business Help Business is an EasyStore-led initiative that creates a platform for local entrepreneurs to connect, share their journeys, and learn from one another, all while nurturing a spirit of unity and innovation across Malaysia’s business landscape.

The 2024 edition focused on three core pillars:

1. Commerce Dialogue

This new initiative featured insights from 34 inspiring Malaysian brands such as Makerz, The Pastels Shop, Tanamera, Siti Khadijah, and more.

Through short, impactful 1-minute videos, EasyStore spotlighted how these founders navigate evolving consumer expectations while staying true to their mission. 

The series offered relatable, real-world strategies to help fellow entrepreneurs grow.

2. Commerce Tour

Launched in 2022, the Commerce Tour has become a cornerstone of the LBHB campaign. 

In 2024, it continued to energize key business communities through live sessions featuring success stories from business owners and expert-led talks on market trends, technology, and overcoming business challenges.

This year’s tour focused heavily on Unified Commerce Experiences (UCX), helping businesses bridge online and offline customer touchpoints through seamless, personalized engagement.

3. Retail Summit Asia (RSA) 2024

Held in Petaling Jaya, RSA 2024 was a landmark event that brought together retail innovators and business leaders from across Southeast Asia. 

The summit featured renowned speakers, breakout sessions, and an expansive exhibition area for business networking and knowledge exchange.

EasyStore CEO Frost Chen took the stage to unveil powerful new features that unify online and offline selling—empowering brands to exceed customer expectations with consistent, cross-channel shopping experiences.

Special Thanks to Our Co-Sponsors

We are proud to have collaborated with industry leaders who helped power this campaign:

• Stripe – A seamless platform for online and in-person payment processing, helping businesses manage transactions and streamline operations.

• redlyexpress – A trusted logistics partner offering affordable, international shipping solutions tailored to the needs of eCommerce businesses.

• Choco Up – A flexible financing platform providing zero-equity growth capital to help businesses scale without giving up ownership.

2024 Campaign Highlights

1. 22 May, Cyberjaya:

“From Unknown to Well-known – How Sugarbomb and Sultera Came Out on Top”

Speakers Kanumbu Agussalim (Sugarbomb) and Ashraf Aziz (Sultera) shared how sensory products like perfumes and bedding were successfully marketed across digital and physical channels. 

Their discussion focused on enhancing customer connection through multi-sensory branding and omnichannel retail strategies.

2. 15 July, Shah Alam:

“What It Takes to Be Malaysia’s Favourite Skincare & Beauty Brand”

Speakers Kamelia Nisha and Sarini Zainal discussed how they built trust in the local beauty market, overcame competition, and created lasting customer loyalty through unique positioning and brand identity.

3. 18 September, Petaling Jaya:

Retail Summit Asia 2024

A pivotal gathering for industry experts, RSA 2024 offered actionable strategies and future-facing retail innovations.

Frost Chen’s keynote reinforced the importance of unified commerce in today’s competitive retail environment.

4. 27 November, Puchong:

“Jom Buat Shoppers Jadi Setia”

The session centered on customer retention during major sales seasons (Chinese New Year, New Year, Ramadhan, and Raya). 

It highlighted the importance of omnichannel customer journeys and thoughtful loyalty strategies to ensure long-term engagement.

Building a Stronger Business Community

The Let Business Help Business campaign has once again proven to be a catalyst for growth and collaboration. 

By connecting retailers, entrepreneurs, and partners, EasyStore continues to support a future where Malaysian businesses not only survive—but thrive together.

We look forward to another year of innovation, partnership, and business empowerment in 2025.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.